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Beschreibung

The gripping and eye-opening sports marketing memoir from the “Savior of Nike” and the man who discovered Michael Jordan, Sonny Vaccaro.

Written in collaboration with six-time New York Times bestselling author Armen Keteyian, Legends and Soles provides context and truth to the sensational media stories and headlines, including:

  • Vaccaro’s pivotal role in the never-before-told story of the courting and signing of Michael Jordan
  • How Nike, at the behest of an embittered Knight, went as far as having the Portland FBI investigate Vaccaro who was working for archrival Adidas on a RICO charge of corporate espionage
  • His close relationships with NBA superstars Kobe Bryant, LeBron James, Kevin Garnett, and Tracy McGrady, and Hall of Fame coaches Jerry Tarkanian of UNLV and John Thompson of Georgetown
  • The high stakes drama behind the O’Bannon lawsuit that changed the entire landscape in college sports

Filled with in-depth stories illuminating the behind-the-scenes world of the shoe wars, Legends and Soles is the long-awaited memoir of a giant of American sports and a marketing genius.

The gripping and eye-opening sports marketing memoir from the “Savior of Nike” and the man who discovered Michael Jordan, Sonny Vaccaro.

Written in collaboration with six-time New York Times bestselling author Armen Keteyian, Legends and Soles provides context and truth to the sensational media stories and headlines, including:

  • Vaccaro’s pivotal role in the never-before-told story of the courting and signing of Michael Jordan
  • How Nike, at the behest of an embittered Knight, went as far as having the Portland FBI investigate Vaccaro who was working for archrival Adidas on a RICO charge of corporate espionage
  • His close relationships with NBA superstars Kobe Bryant, LeBron James, Kevin Garnett, and Tracy McGrady, and Hall of Fame coaches Jerry Tarkanian of UNLV and John Thompson of Georgetown
  • The high stakes drama behind the O’Bannon lawsuit that changed the entire landscape in college sports

Filled with in-depth stories illuminating the behind-the-scenes world of the shoe wars, Legends and Soles is the long-awaited memoir of a giant of American sports and a marketing genius.

Über den Autor

Sonny Vaccaro’s visionary innovations continue to influence modern sports marketing. He is widely known for the signing of college coaches and later both Michael Jordan and Kobe Bryant. Vaccaro has had an unmistakable impact on sports and the cause of athletes’ rights and empowerment at every level. He continues to be a voice in contemporary college sports issues from his home in California.

Details
Erscheinungsjahr: 2025
Genre: Biographien, Importe
Rubrik: Belletristik
Medium: Buch
ISBN-13: 9780063423435
ISBN-10: 006342343X
Sprache: Englisch
Einband: Gebunden
Autor: Vaccaro, Sonny
Keteyian, Armen
Hersteller: HarperCollins
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 233 x 157 x 29 mm
Von/Mit: Sonny Vaccaro (u. a.)
Erscheinungsdatum: 25.02.2025
Gewicht: 0,48 kg
Artikel-ID: 131598995