Lionel Zetter was born in Glasgow. He was educated at American international schools before going to Berkhamsted School, Hertfordshire, and then on to the University of Sussex. He took a BA Hons in History and African and Asian Studies, and then an MA in Strategic Studies. He has travelled widely throughout Europe, Africa, Asia and the Middle East.

On the political front the author has worked in the House of Commons and the House of Lords, and also in Conservative Central Office. He has also been a Conservative association chairman, branch chairman, election agent, local councillor and parliamentary candidate.

During his professional career, Lionel was an associate director of the Media Information Group, and company secretary of Political Research and Communications International. He went on to become managing director of Parliamentary Monitoring Services Ltd and Political Wizard Ltd, and non-executive deputy chairman of Dods Parliamentary Communications Ltd. He has also been a director of polling company ComResa senior adviser to specialist recruitment firm Ellwood Atfield, and Senior Counsel at APCO Worldwide

Lionel has been chairman of the Government Affairs Group and president of the Chartered Institute of Public Relations (CIPR). He is a Fellow of the CIPR, and of the Public Relations Consultants Association (PRCA), and the Royal Society of Arts. He is also a member of the National Union of Journalists (NUJ).

Lionel has written, spoken and taught widely on politics and public affairs. He is now Director of The European Azerbaijan Society, vice-president of PublicAffairsAsia, a director of the Enterprise Forum, chairman of the PRCA Public Affairs Group, and publisher of Zetter's Political Companion.

In 2008 Lionel was voted Public Affairs 'Personality of the Year' by the Readers of Public Affairs News, and in 2012 he received the PAN 'Outstanding Achievement' award.

Praise for Lobbying
About the author
Foreword by Jonathan Bracken
Preface
Acknowledgements
Part 1 - Introduction To Lobbying
1.1 Definitions
1.2 History
1.3 Ethics and Regulation
1.4 Funding and Donations
Part 2 - The Mechanics Of Lobbying
2.1 Rationale for Lobbying
2.1.1 Threat
2.1.2 Opportunity
2.2 Types of Lobbying Campaigns
2.2.1 Profile raising
2.2.2 Contact programme
2.2.3 Policy shaping
2.2.4 Legislation changing
2.3 Starting a Career in Lobbying
2.3.1 Academic qualifications
2.3.2 Internships
2.3.3 Advertisements
2.3.4 Websites
2.3.5 Recruitment consultancies
2.4 Appointing a Lobbying Consultancy
2.4.1 Written proposal
2.4.2 Presentation
2.4.3 Contractual benchmarks
2.4.4 Freelancers
Part 3 - The Tools Of Lobbying
3.1 Monitoring and Intelligence
3.1.1 In-house monitoring
3.1.2 Monitoring agencies
3.1.3 Public affairs consultancy monitoring
3.2 Reference Titles
3.3 Opinion Polling
3.4 Relationship Management
3.5 Online Campaigning
3.6 Messaging
3.7 The Media
Part 4 - Lobbying Whitehall And Westminster
4.1 The Civil Service
4.1.1 Whitehall
4.1.2 Contacting civil servants
4.1.3 Special advisers
4.1.4 Executive agencies and non-departmental public bodies
4.1.5 Regulators
4.2 Political Parties
4.3 House of Commons
4.3.1 Prime Minister
4.3.2 Cabinet
4.3.3 Ministers
4.3.4 Parliamentary private secretaries
4.3.5 Whips
4.3.6 Members of Parliament
4.3.7 Prospective parliamentary candidates
4.3.8 Queen's Speech
4.3.9 Select committees
4.3.10 Consultation documents
4.3.11 Early day motions
4.3.12 Business questions
4.3.13 Petitions
4.3.14 Oral questions
4.3.15 Prime Minister's questions
4.3.16 Written questions
4.3.17 Written ministerial statements
4.3.18 Urgent questions
4.3.19 All-Party Parliamentary Groups
4.3.20 Party committees and groups
4.3.21 Exhibitions
4.3.22 Function rooms
4.3.23 Mass lobbies
4.3.24 Debates
4.3.25 Legislation
4.3.26 Finance
4.3.27 House of Commons Reform
4.4 House of Lords
4.4.1 Cabinet
4.4.2 Ministers
4.4.3 Whips
4.4.4 Queen's Speech
4.4.5 Select committees
4.4.6 Oral questions
4.4.7 Written questions
4.4.8 Debates
4.4.9 Legislation
4.4.10 House of Lords Reform
Part 5 - Planning And Implementing A Public Affairs Campaign
5.1 Planning a Public Affairs Campaign
5.1.1 Alignment
5.1.2 Priorities
5.1.3 Objectives
5.1.4 Message
5.1.5 Policy environment
5.1.6 Stakeholder mapping
5.2 Implementing a Public Affairs Campaign
5.2.1 Lobbying tactics
5.2.2 Monitoring and intelligence
5.2.3 Tasks
5.2.4 Timetable
5.2.5 Coalitions
5.2.6 Media and social media
5.2.7 Campaign phases
5.2.8 Adapt
5.2.9 Evaluate
Part 6 - Lobbying Other UK Institutions
6.1 Scottish Parliament
6.1.1 Powers
6.1.2 First minister
61.3 Cabinet
6.1.4 Legislation
6.1.5 Committees
6.1.6 Oral questions
6.1.7 Written questions
6.1.8 Motions
6.1.9 Petitions
6.2 Scottish Government
6.3 Scotland Office
6.4 Scottish Affairs Select Committee
6.5 Scottish Grand Committee
6.6 National Assembly for Wales
6.6.1 Powers
6.6.2 First minister
6.6.3 Cabinet
6.6.4 Departments
6.6.5 Finances
6.6.6 Legislation
6.6.7 Debates
6.6.8 Committees
6.6.9 Questions
6.6.10 Petitions
6.6.11 Cross-party groups
6.7 Wales Office
6.8 Welsh Affairs Select Committee
6.9 Welsh Grand Committee
6.10 Northern Ireland Assembly
6.10.1 Powers
6.10.2 First minister and deputy first minister
6.10.3 Executive Committee
6.10.4 Legislation
6.10.5 Finance
6.10.6 Debates
6.10.7 Committees
6.10.8 Questions
6.10.9 Petitions
6.11 Northern Ireland Executive Departments
6.12 Northern Ireland Office
6.13 Northern Ireland Affairs Select Committee
6.14 Northern Ireland Grand Committee
6.15 Greater London Authority
6.15.1 Mayor of London
6.15.2 London Assembly
6.15.3 Finances
6.16 Local Government
6.16.1 Structure
6.16.2 Planning
6.16.3 Licensing
6.16.4 Procurement
6.17 Parliamentary Commissioner for Administration (the Ombudsman)
6.18 Judiciary
6.18.1 Pepper v Hart
6.18.2 Judicial Review
6.18.3Human Rights Act
[...]opean Court of Justice
Part 7 - Lobbying The European Union
7.1 History and Background
[...]opean Council
7.3 Council of Ministers
7.3.1 Presidency
7.3.2 Comitology
7.3.3 COREPER
7.3.4 UKREP
[...]opean Commission
7.4.1 Powers
7.4.2 President
7.4.3 College of Commissioners
7.4.4 Directorates-General
7.4.5 UK offices
[...]opean Parliament
7.5.1 President
7.5.2 Members of the European Parliament
7.5.3 Powers
7.5.4 Parties and political groups
7.5.5 Committees of the European Parliament
7.5.6 Intergroups
7.5.7 Questions
7.5.8 Resolutions
7.5.9 Petitions
7.5.10 Ombudsman
7.5.11 UK offices
7.6 Policy Formulation
7.6.1 Drivers
7.6.2 Policy areas
7.6.3 Roles of the institutions
7.6.4 Documents
7.7 Legislative Process
[...]opean Union law - types
[...]opean Union law - procedures
7.8 Finances
7.9 Other European Union Institutions
7.9. The European Court of Justice
[...]opean Court of Auditors
[...]opean Economic and Social Committee
7.9.4 Committee of the Regions
[...]opean Central Bank
[...]opean Investment Bank
[...]opean Union agencies
7.10 Other European Institutions
7.10.1 Council of Europe
[...]opean Court of Human Rights
Part 8 - Lobbying In The United States Of America
8.1 Constitution
8.2 President
8.3 Senate
8.3.1 Senior positions
8.4 House of Representatives
8.4.1 Senior positions
8.5 Committees
8.5.1 Senate committees
8.5.2 House of Representatives committees
8.5.3 Joint committees
8.6 Legislation
8.7 Finances
8.8 Judiciary
8.8.1 Supreme Court
8.8.2 Other courts
8.9 States
8.10 Ultimate Lobbying
Part 9 - Lobbying In Asia
9.1 China
9.1.1 Communist Party of China (CPC)
9.1.2 State and Central People's Government
9.1.3 National People's Congress (NPC)
9.1.4 Chinese People's Political Consultative Conference (CPCC)
9.1.5 State Council
9.1.6 People's Liberation Army (PLA)
9.1.7 The people
9.2 Hong Kong
9.2.1 Chief executive
9.2.2 Executive Council
9.2.3 Hong Kong Government
9.2.4 Legislative Council (LegCo)
9.2.5 The future
9.3 India
9.3.1 Legislative process
9.3.2 Finances
9.4 Japan
9.4.1 Diet
9.4.2 House of Representatives
9.4.3 House of Councillors
9.4.4 Prime Minister and cabinet
9.4.5 Ministries
9.4.6 Policy councils (shingi-kai)
9.4.7 Diet Standing Committees
9.4.8 Party committees
9.4.9 Parliamentary Leagues
9.4.10 Study groups
9.4.11 Media
9.4.12 Business lobbying groups - Japan Inc
9.4.13 Culture and language
9.4.14 The future
9.5 Thailand
9.5.1 National Assembly
9.6 Vietnam
9.7 Taiwan
9.8 South Korea
9.9 Indonesia
9.10 Australia
9.10.1 Federal Government
9.10.2 House of Representatives
9.10.3 Senate
9.10.4 States
9.10.5 Judiciary
9.11 Unique Challenges
Part 10 - Lobbying In The Middle East And Arabian Gulf
10.1 Bahrain
10.2 Egypt
10.3 Iran
10.4 Iraq
10.5 Israel
10.6 Jordan
10.7 Kuwait
10.8 Lebanon
10-.9 Oman
10-.10 Qatar
10.11 Saudi Arabia
10.12 Syria
10.13 United Arab Emirates
Part 11 - Public Diplomacy
11.1 Diplomatic Mission to Government
11.2 Government to Government
Bibliography
Websites
Index