Luxury Marketing and Brand Strategy

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Sprache: Englisch

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Beschreibung

This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market.

Über den Autor

Kv¿ta Olanová is Associate Professor at the Prague University of Economics and Business. Dr. Olanová has an extensive marketing background and close connections with the luxury industry.

Gina Cook is Professor in the College of Business at Metropolitan State University of Denver in Colorado, USA, where she teaches international business and marketing courses.

Marija Zlati¿ taught marketing for many years at Prague University of Economics and Business and has recently transitioned into the private sector, focused on luxury strategy and technology.

Inhaltsverzeichnis

1. Flashback to the Origins of Luxury 2. The Worlds of Luxury 3. Luxury Geography and Demographics: Understanding the Basics of "Who" and "Where" 4. The Enduring Principles Specific to Luxury Brand Management 5. Distribution: Balancing Traditional Channels and E-Commerce 6. Corporate Social Responsibility and Sustainability 7. Emerging Technologies in the Management of Luxury Brands

Details

Erscheinungsjahr:	2025
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781032973951
ISBN-10:	1032973951
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Ol¿anová, Kv¿ta Cook, Gina Zlati¿, Marija
Hersteller:	Routledge
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	244 x 170 x 14 mm
Von/Mit:	Kv¿ta Ol¿anová (u. a.)
Erscheinungsdatum:	02.09.2025
Gewicht:	0,458 kg