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Timothy de Waal Malefyt is Clinical Associate Professor of Marketing at Gabelli Business School, Fordham University, USA. He is a corporate anthropologist who worked for 15 years in advertising agencies, including BBDO and D'Arcy. He blends consumer insights with anthropological theories, and is a former ballet dancer at the Joffrey.
Explores the creation and use of magical practices, chants and rituals in different spheres of the political economy
Examines how the economy, politics, law, markets, business and cultural production are performed magically through media
Applies well-founded anthropological topics like animism, shamanism and technologies of enchantment to assess social phenomena such as central banking, contract law and marketing
1. Magical Capitalism: An Introduction.- 2. Magical Contracts, Numinous Capitalism.- 3. Exorcising Leverage: Sleight of Hand and the Invisible Hand in Islamic Finance.- 4. Trickster's Triumph: Donald Trump and the New Spirit of Capitalism.- 5. Fetish, Magic, Marketing.- 6 Magical Names: Glamour, Enchantment, and Illusion in Women's Fashion Magazines.- 7. The Magic of Paradox: How Advertising Ideas Transform Art into Business and the Ordinary into the Extraordinary.- 8. The Business of Inspiration: A Magical Technology of Prefiguration.- 9. The Magic Trick of Creative Capital: Competition, Confidence, and Collective Enchantment Among "Starchitects".- 10. Anthropology as Science Fiction, or How Print Capitalism Enchanted Victorian Science.- 11. The Magic of Mass Publicity: Reading Ioan Coulia.- 12 Occult Economies, Revisited.- 13. The Enchantment Effect: A Semiotics of Boundary and Profit.
| Erscheinungsjahr: | 2018 |
|---|---|
| Fachbereich: | Einzelne Wirtschaftszweige |
| Genre: | Recht, Sozialwissenschaften, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: |
xviii
349 S. |
| ISBN-13: | 9783030089801 |
| ISBN-10: | 3030089800 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Moeran, Brian
de Waal Malefyt, Timothy |
| Redaktion: |
Moeran, Brian
De Waal Malefyt, Timothy |
| Herausgeber: | Brian Moeran/Timothy de Waal Malefyt |
| Hersteller: |
Springer
Springer International Publishing AG |
| Verantwortliche Person für die EU: | Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com |
| Maße: | 210 x 148 x 20 mm |
| Von/Mit: | Brian Moeran (u. a.) |
| Erscheinungsdatum: | 22.12.2018 |
| Gewicht: | 0,476 kg |
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