Joanna Jensen: Making Business Child's Play

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Sprache: Englisch

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Beschreibung

A behind-the-scenes look at how a simple idea born from a real need grew into a brand that transformed a category. From having a viable idea to taking on an established market with a scalable, purpose-led brand, Making Business Child's Play reveals what it takes to be a successful challenger in Fast Moving Consumer Goods (FMCG). Told with warmth, clarity and real-world examples, Joanna Jensen shares the journey, decision-making process, setbacks and turning points that defined the early years of Childs Farm, the UK's leading baby & child personal care brand. If you have a great business idea but feel daunted by the idea of bringing it to life, this book will show you what's possible and how to get there.

Über den Autor

Joanna Jensen

Inhaltsverzeichnis

Section - 00: Introduction; Section - ONE: Getting started; Chapter - 01: My entrepreneurial journey and qualities of an entrepreneur; Chapter - 02: Finding, assessing and developing your idea; Chapter - 03: Know your consumer, know your consumer, know your consumer; Chapter - 04: Creating an authentic brand; Chapter - 05: Seven elements that make an outstanding brand; Chapter - 06: Protecting your brand; Section - TWO: From prototype to production line; Chapter - 07: Testing and learning; Chapter - 08: Setting up a website; Chapter - 09: Finding and appointing a manufacturer; Chapter - 10: Logistics; Chapter - 11: Legal contracts 101; Section - THREE: Building a business plan; Chapter - 12: Know your stuff!; Chapter - 13: Sales plan, forecast and margin; Chapter - 14: Financials and cash; Chapter - 15: Supply chain and stock management; Chapter - 16: The marketing plan; Chapter - 17: Afterword; Chapter - 18: Contributor biographies; Chapter - 19: A Little Black Book of invaluable contacts; Chapter - 20: Glossary;

Details

Erscheinungsjahr:	2025
Fachbereich:	Wirtschaftsratgeber
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781398624580
ISBN-10:	1398624586
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Jensen, Joanna
Hersteller:	Kogan Page
Verantwortliche Person für die EU:	Zeitfracht Medien GmbH, Ferdinand-Jühlke-Str. 7, D-99095 Erfurt, produktsicherheit@zeitfracht.de
Maße:	216 x 140 x 14 mm
Von/Mit:	Joanna Jensen
Erscheinungsdatum:	03.09.2025
Gewicht:	0,33 kg