Dekorationsartikel gehören nicht zum Leistungsumfang.
Sprache:
Englisch
42,35 €
Versandkostenfrei per Post / DHL
Lieferzeit 1-2 Wochen
Kategorien:
Beschreibung
There are many sports-related books about what happens on the playing field, but few are written about the equally interesting stories of what happens on the business side.
Why acquire a professional sports team? What goes into the branding, marketing and entertainment that make some teams successful, and others not? What are the challenges that managers and staff face? Are there valuable lessons from the major and minor leagues for university, high school and other amateur sports programs? How do sports teams generate a profit?
While the examples are drawn from the business of baseball, the lessons are applicable to other sports and many retail businesses.
Why acquire a professional sports team? What goes into the branding, marketing and entertainment that make some teams successful, and others not? What are the challenges that managers and staff face? Are there valuable lessons from the major and minor leagues for university, high school and other amateur sports programs? How do sports teams generate a profit?
While the examples are drawn from the business of baseball, the lessons are applicable to other sports and many retail businesses.
There are many sports-related books about what happens on the playing field, but few are written about the equally interesting stories of what happens on the business side.
Why acquire a professional sports team? What goes into the branding, marketing and entertainment that make some teams successful, and others not? What are the challenges that managers and staff face? Are there valuable lessons from the major and minor leagues for university, high school and other amateur sports programs? How do sports teams generate a profit?
While the examples are drawn from the business of baseball, the lessons are applicable to other sports and many retail businesses.
Why acquire a professional sports team? What goes into the branding, marketing and entertainment that make some teams successful, and others not? What are the challenges that managers and staff face? Are there valuable lessons from the major and minor leagues for university, high school and other amateur sports programs? How do sports teams generate a profit?
While the examples are drawn from the business of baseball, the lessons are applicable to other sports and many retail businesses.
Über den Autor
Arthur P. Solomon has been a professor at the Massachusetts Institute of Technology, a partner on Wall Street, a real estate developer and the owner of two minor league baseball teams which have been awarded the Larry MacPhail and Bob Freitas awards. He lives in Providence, Rhode Island, and Cape Cod, Massachusetts.
Inhaltsverzeichnis
Table of Contents
Acknowledgments
Preface
1. New Sports Owner, New Breed
2. Building the Brand, It's More Than Sports
3. Creating Partnerships
4. Customizing Advertising and Promotions
5. Family Events and Family Entertainment
6. The Core, Ancillary and Complementary Businesses
7. Hiring and Training the Professional Staff
8. The Economics of Professional Baseball
9. A Successful Sports Franchise
10. Reflections of a Baseball Junkie
Index
Acknowledgments
Preface
1. New Sports Owner, New Breed
2. Building the Brand, It's More Than Sports
3. Creating Partnerships
4. Customizing Advertising and Promotions
5. Family Events and Family Entertainment
6. The Core, Ancillary and Complementary Businesses
7. Hiring and Training the Professional Staff
8. The Economics of Professional Baseball
9. A Successful Sports Franchise
10. Reflections of a Baseball Junkie
Index
Details
| Erscheinungsjahr: | 2012 |
|---|---|
| Genre: | Importe, Sport |
| Produktart: | Nachschlagewerke |
| Rubrik: | Hobby & Freizeit |
| Thema: | Ballsport |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780786468676 |
| ISBN-10: | 078646867X |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Solomon, Arthur P.
Freeman, Allyn I. |
| Orchester: | Freeman, Allyn I. |
| Hersteller: | McFarland |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 229 x 152 x 12 mm |
| Von/Mit: | Arthur P. Solomon (u. a.) |
| Erscheinungsdatum: | 30.10.2012 |
| Gewicht: | 0,346 kg |
Ähnliche Produkte
Taschenbuch
Lieferzeit 4-7 Werktage
Taschenbuch
Taschenbuch
Lieferzeit 1-2 Wochen
Buch
