Nick Mackintosh-Smith is a bestselling author, film director, producer and film festival programmer who lives in Western New York. He is a Contingency Professor at SUNY Fredonia. Originally from Bristol, England, Mackintosh-Smith has worked on over 100 movies and TV productions, including the horror movie 8 Graves (2020), fang-favourite comedy The Little Vampire (2000), and the action movie Cold Soldiers (2018).

List of Figures

Acknowledgements

Introduction

PART 1 DEVELOPMENT

Chapter 1. Finding a story that fits your budget

Chapter 2. Market research and pitching

Chapter 3. Marketing strategy and implementation

Chapter 4. Niche markets

Chapter 5. Crowdfunding

Chapter 6. The power of a name: Standing out and building a brand

Chapter 7. Finding your fanbase

Chapter 8. Rationing your resources

Chapter 9. Blood and money: Trademarks and trends

PART 2 PRODUCTION

Chapter 10. Social media

Chapter 11. Glamour and etiquette

Chapter 12. Handmade movies

Chapter 13. Electronic connections: From SEO to newsletters

Chapter 14. Spreading the word with sponsorship

Chapter 15. Locations as marketing tools

PART 3 POST PRODUCTION

Chapter 16. Maintaining interest during post production

Chapter 17. Key art

Chapter 18. Sneak peeks: Sizzles, teases and trailers

PART 4 - RELEASE

Chapter 19. Film festivals and other screenings

Chapter 20. Press releases and EPKs

Chapter 21. Podcasts

Chapter 22. Maximising your product: Using deleted scenes and BTS footage

Chapter 23. Creating urgency: Your opening weekend

Chapter 24. Overseas marketing

Chapter 25. Redefining your audience

Conclusion

What's next?

Appendix 1 Case studies

Appendix 2 Sample documents

Appendix 3 Resources

Glossary of essential terms