Marketing Led - Sales Driven | Taschenbuch

Cover: 9781412021784 | Marketing Led - Sales Driven | Ajay K. Sirsi Pbd | Taschenbuch | 2005

Rückseite: 9781412021784 | Marketing Led - Sales Driven | Ajay K. Sirsi Pbd | Taschenbuch | 2005

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Sprache: Englisch

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Beschreibung

Behind every successful business is the implementation of a superior strategy. Winning firms earn their success. To do this, business organizations have to first develop a superior marketing plan and implement this plan via effective sales and customer plans. Therefore, both marketing and sales have to work as one system.

In this powerful and practical book you will learn the following:

- How to understand customer needs and value drivers.

- How to segment your markets and customers.

- How to analyze customer, competitor and market data to develop superior marketing plans.

- How to translate marketing plans into actionable sales and customer plans.

- How to work with templates and actual plans to guide your own business.

- How to get marketing, sales and other functions working together to focus on the customer to help you get a competitive advantage in the marketplace.

Details

Erscheinungsjahr:	2005
Fachbereich:	Allgemeines
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781412021784
ISBN-10:	1412021782
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Sirsi Pbd, Ajay K.
Hersteller:	Trafford Publishing
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	235 x 191 x 10 mm
Von/Mit:	Ajay K. Sirsi Pbd
Erscheinungsdatum:	14.02.2005
Gewicht:	0,334 kg