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Preface and Acknowledgments
Part One Reshaping Marketing for the Digital Economy
1 Positioning Marketing as the Driver in the Digital Economy
2 Formulating a Market-Renewal Strategy
Part Two Creating Competitive Platforms
3 Identifying Market Opportunities
4 Designing Winning Market Offerings
5 Designing the Business Architecture
6 Building the Business Infrastructure and Capabilities
7 Designing the Marketing Activities
8 Designing the Operational Systems
9 Achieving Profits and Growth through Market Renewal
Notes
Index
About the Authors
Erscheinungsjahr: | 2001 |
---|---|
Genre: | Importe |
Medium: | Buch |
Inhalt: | Gebunden |
ISBN-13: | 9781578516001 |
ISBN-10: | 1578516005 |
Sprache: | Englisch |
Einband: | Gebunden |
Autor: |
Kotler, Philip
Jain, Dipak C. Maesincee, Suvit |
Hersteller: | Harvard Business Review Press |
Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
Abbildungen: | Illustrations |
Maße: | 240 x 164 x 24 mm |
Von/Mit: | Philip Kotler (u. a.) |
Erscheinungsdatum: | 01.07.2001 |
Gewicht: | 0,462 kg |
Preface and Acknowledgments
Part One Reshaping Marketing for the Digital Economy
1 Positioning Marketing as the Driver in the Digital Economy
2 Formulating a Market-Renewal Strategy
Part Two Creating Competitive Platforms
3 Identifying Market Opportunities
4 Designing Winning Market Offerings
5 Designing the Business Architecture
6 Building the Business Infrastructure and Capabilities
7 Designing the Marketing Activities
8 Designing the Operational Systems
9 Achieving Profits and Growth through Market Renewal
Notes
Index
About the Authors
Erscheinungsjahr: | 2001 |
---|---|
Genre: | Importe |
Medium: | Buch |
Inhalt: | Gebunden |
ISBN-13: | 9781578516001 |
ISBN-10: | 1578516005 |
Sprache: | Englisch |
Einband: | Gebunden |
Autor: |
Kotler, Philip
Jain, Dipak C. Maesincee, Suvit |
Hersteller: | Harvard Business Review Press |
Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
Abbildungen: | Illustrations |
Maße: | 240 x 164 x 24 mm |
Von/Mit: | Philip Kotler (u. a.) |
Erscheinungsdatum: | 01.07.2001 |
Gewicht: | 0,462 kg |