What happens when companies can make decisions, analyze data, and
manufacture products-mostly without people?
In Mass Automation: Rethinking Companies for an Era When They Can
Act on Their Own, Nick Pogrebnyakov takes readers on a compelling
journey into a near future where AI, robotics, and data sensing converge
to reshape how companies work, compete, and evolve.
This is not a technical manual. It's a sweeping yet grounded vision of
"nearly automated companies" where AI drives decision-making, robots
perform physical tasks, and sensing technologies capture and interpret
real-time data.
Drawing on two decades of experience in academia and industry,
Pogrebnyakov unpacks how automation transforms company functions-
strategy, R&D, marketing, logistics. Through vivid scenarios and realworld
examples, he shows how automation fundamentally alters how
firms compete, organize, and scale.
Business leaders, entrepreneurs, engineers, scholars, and policymakers
will find this a grounded, practical guide for preparing for mass automation.
If you're looking for more than hype about AI and robotics-if you want to
understand how businesses will actually work in an automated economy-
this book is your blueprint.