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Beschreibung
Incorporate Microlearning Campaigns to Reach Business Goals

Whether you’re an L&D veteran who has “been there, done that” or are just starting out, it’s time to get smarter about microlearning, and expert Robyn A. Defelice can help.

Expanding on her first groundbreaking book, Microlearning: Short and Sweet, co-authored with Karl Kapp, Defelice offers a new and more complete definition of microlearning as a concept, a method, and a product—all of which L&D professionals need to understand to create successful microlearning campaigns that target key business goals. She introduces a six-factor framework that leaders, managers, and anyone who develops organization-wide learning initiatives can use to determine if their organizations are ready to incorporate top-notch microlearning strategies to meet their learning needs. She also offers designers a set of seven principles—based on tool capacity, context, global equity, conciseness, meaningful media, action, and overuse—for creating microlearning solutions that work.

Packed with examples and stories from the field, tips, activities, tools, and templates, Maximizing the Power of Microlearning provides foundational, research-based information in a relaxed, relatable style.

As the microlearning landscape continues to evolve, professionals at all levels need clarity and guidance about what microlearning really is. In this book, Defelice offers that clarity. She addresses confusion head-on and provides insights, strategies, and practical advice to L&D professionals looking to improve learning experiences and business outcomes.
Incorporate Microlearning Campaigns to Reach Business Goals

Whether you’re an L&D veteran who has “been there, done that” or are just starting out, it’s time to get smarter about microlearning, and expert Robyn A. Defelice can help.

Expanding on her first groundbreaking book, Microlearning: Short and Sweet, co-authored with Karl Kapp, Defelice offers a new and more complete definition of microlearning as a concept, a method, and a product—all of which L&D professionals need to understand to create successful microlearning campaigns that target key business goals. She introduces a six-factor framework that leaders, managers, and anyone who develops organization-wide learning initiatives can use to determine if their organizations are ready to incorporate top-notch microlearning strategies to meet their learning needs. She also offers designers a set of seven principles—based on tool capacity, context, global equity, conciseness, meaningful media, action, and overuse—for creating microlearning solutions that work.

Packed with examples and stories from the field, tips, activities, tools, and templates, Maximizing the Power of Microlearning provides foundational, research-based information in a relaxed, relatable style.

As the microlearning landscape continues to evolve, professionals at all levels need clarity and guidance about what microlearning really is. In this book, Defelice offers that clarity. She addresses confusion head-on and provides insights, strategies, and practical advice to L&D professionals looking to improve learning experiences and business outcomes.
Über den Autor

Robyn A. Defelice is a consultant, author, learning strategist, and presenter who, for the past 25 years, has been on a mission to transform how organizations approach learning and development. Through her company, RADLearning, she turns L&D teams into strategic powerhouses and curates custom solutions for organizations that want to take their L&D functions to the next level. Defelice holds a doctorate in communications media and instructional technology and serves on the boards of L&D Cares, Literate Futures Foundation, and the ATD Central Pennsylvania Chapter. She is the co-author of Microlearning: Short and Sweet (ATD Press).

Inhaltsverzeichnis

Foreword

Preface

Introduction

Part 1. Assessing

Chapter 1. Microlearning (Re)Defined

Chapter 2. Assess Readiness With the MLR Framework

Chapter 3. Outcomes, Purpose, and Potential

Chapter 4. Evaluation

Chapter 5. Spaced Learning

Chapter 6. Implementation

Chapter 7. L&D Capacity and Scaling

Part 2. Design Principles

Chapter 8. Learning Science and Microlearning Design

Chapter 9. Principle 1: Know Your Tools’ Capacity

Chapter 10. Principle 2: Craft an Appropriate Context

Chapter 11. Principle 3: Ensure Global Equity

Chapter 12. Principle 4: Design With Concision

Chapter 13. Principle 5: Make Media Meaningful

Chapter 14. Principle 6: Elicit Action

Chapter 15. Principle 7: Avoid Overuse

Part 3. Launching Microlearning

Chapter 16. Pilots, Plans, and Impact

Appendix A: Implementation Tools

Appendix B: Design Principles Checklist

Appendix C: Who to Follow

References

Index

About the Author

About ATD

Details
Erscheinungsjahr: 2026
Fachbereich: Allgemeines
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781960231567
ISBN-10: 1960231561
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Defelice, Robyn
Hersteller: Association for Talent Development
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 229 x 152 x 20 mm
Von/Mit: Robyn Defelice
Erscheinungsdatum: 31.03.2026
Gewicht: 0,533 kg
Artikel-ID: 134934522

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