Sue Turnbull: Media Audiences | Taschenbuch

Cover: 9781137405104 | Media Audiences | Is Anybody Watching? | Sue Turnbull | Taschenbuch

Rückseite: 9781137405104 | Media Audiences | Is Anybody Watching? | Sue Turnbull | Taschenbuch

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Sprache: Englisch

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Beschreibung

The relationship between the media and its audiences has always been a topic of research and debate. Media Audiencesprovides a comprehensive and succinct overview of the field of audience studies from the time of the printing press to an era characterized by online digital connectivity. Written in an engaging and accessible style, this book offers a wealth of personal insight into the experience of undertaking audience research in order to illustrate the key methodological issues and challenges in the field. Addressing such topics as technologies, content and the people who are the subjects of audience research, the author challenges readers to think about the value of such research for themselves and for society at large.

Comprehensive yet concise, this is essential reading for students of Media with an interest in audience studies.

Über den Autor

Sue Turnbull is Senior Professor of Communication and Media at the University of Wollongong, Australia, and Discipline Leader for the Creative Industries.

Zusammenfassung

Engages with recent developments in digital media

Inhaltsverzeichnis

Chapter 1: Introductions
Chapter 2: What is a Media Audience?
Chapter 3: Technologies of Audiencing
Chapter 4: Content and Interpretation
Chapter 5: The People Who Matter
Chapter 6: The Madness in Our Method.

Details

Erscheinungsjahr:	2020
Fachbereich:	Allgemeines
Genre:	Importe , Medienwissenschaften
Rubrik:	Wissenschaften
Thema:	Lexika
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781137405104
ISBN-10:	1137405104
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Turnbull, Sue
Hersteller:	Red Globe Press Bloomsbury Academic Macmillan Education
Verantwortliche Person für die EU:	Macmillan Education, Tiergartenstr. 17, D-69121 Heidelberg, productsafety@springernature.com
Maße:	210 x 148 x 9 mm
Von/Mit:	Sue Turnbull
Erscheinungsdatum:	01.05.2020
Gewicht:	0,209 kg