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Cover: 9780571248117 | MINI: The True and Secret History of the Making of a Motor Car | Buch
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MINI: The True and Secret History of the Making of a Motor Car
Taschenbuch von Simon Garfield
Sprache: Englisch

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Beschreibung
In 1959, the first Mini was produced on an assembly line at Cowley, near Oxford. It would take a team of supremely talented designers, engineers and production-line workers to build a car that was unique in appearance and construction. They would clash over an uncomfortable and unsafe prototype, and the public had to be convinced to buy a car that let in water when it rained. But somehow the Mini became an icon. Designed for austerity and efficiency, the car came to represent individuality and classlessness. Today, the car is still produced at Cowley - it is now owned by BMW and called the MINI. A great British manufacturing story, it is more popular throughout the world than it has ever been, a symbol of the age that created it. But who makes these things, and what do they think about their work? By meeting the people behind the MINI, Simon Garfield uncovers a fascinating story of endeavour, ingenuity and masterful marketing. The modern MINI has come a long way from the leaky floor and sliding windows. But throughout its history, the people behind it have always known that they have been making something rare - a car with soul.
In 1959, the first Mini was produced on an assembly line at Cowley, near Oxford. It would take a team of supremely talented designers, engineers and production-line workers to build a car that was unique in appearance and construction. They would clash over an uncomfortable and unsafe prototype, and the public had to be convinced to buy a car that let in water when it rained. But somehow the Mini became an icon. Designed for austerity and efficiency, the car came to represent individuality and classlessness. Today, the car is still produced at Cowley - it is now owned by BMW and called the MINI. A great British manufacturing story, it is more popular throughout the world than it has ever been, a symbol of the age that created it. But who makes these things, and what do they think about their work? By meeting the people behind the MINI, Simon Garfield uncovers a fascinating story of endeavour, ingenuity and masterful marketing. The modern MINI has come a long way from the leaky floor and sliding windows. But throughout its history, the people behind it have always known that they have been making something rare - a car with soul.
Über den Autor
Simon Garfield
Details
Erscheinungsjahr: 2010
Genre: Fahrzeuge, Importe
Produktart: Nachschlagewerke
Rubrik: Hobby & Freizeit
Thema: Auto/Motorrad/Moped
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780571248117
ISBN-10: 057124811X
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Garfield, Simon
Auflage: Main
Hersteller: Faber & Faber
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 195 x 127 x 25 mm
Von/Mit: Simon Garfield
Erscheinungsdatum: 01.07.2010
Gewicht: 0,266 kg
Artikel-ID: 101450293
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