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Cover: 9781636514857 | Modern Advertising Essentials You Always Wanted to Know | Isa (u. a.)
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Modern Advertising Essentials You Always Wanted to Know
Master Advertising Strategy, Consumer Behavior, Brand Storytelling, AI Marketing, and Social Media Tactics, Digital...
Taschenbuch von Maria Isa (u. a.)
Sprache: Englisch

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Beschreibung
Learn Advertising Psychology, AI in Advertising, Social Media Marketing & Campaign Success Strategies. The advertising playbook for brands that refuse to be ignored

Whether developing your first campaign or optimizing high-profile marketing initiatives, Advertising Essentials You Always Wanted to Know provides actionable solutions to help you engage with your audience. It equips you to learn what Nike, Apple, and Spotify discovered about storytelling to win hearts, and how missteps have cost other brands millions of dollars. It is an easy-to-use resource on the art and science of modern advertising for leaders and professionals.

This book offers:Guidance on optimizing your campaign's performance
Real-world knowledge to create impactful advertising
Insights into digital, social media, and influencer marketing tactics
Understanding of strategic advertising models
Learn Advertising Psychology, AI in Advertising, Social Media Marketing & Campaign Success Strategies. The advertising playbook for brands that refuse to be ignored

Whether developing your first campaign or optimizing high-profile marketing initiatives, Advertising Essentials You Always Wanted to Know provides actionable solutions to help you engage with your audience. It equips you to learn what Nike, Apple, and Spotify discovered about storytelling to win hearts, and how missteps have cost other brands millions of dollars. It is an easy-to-use resource on the art and science of modern advertising for leaders and professionals.

This book offers:Guidance on optimizing your campaign's performance
Real-world knowledge to create impactful advertising
Insights into digital, social media, and influencer marketing tactics
Understanding of strategic advertising models
Über den Autor
Maria Isa has a rare talent for understanding brands. As a deeply informed, results-driven marketing strategist for some of the world's most recognized companies, such as Unilever, Nestlé, Colgate-Palmolive, and Mondelz, she has contributed to campaigns that have impacted how millions interact with household names.
Details
Erscheinungsjahr: 2025
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Titelzusatz: Master Advertising Strategy, Consumer Behavior, Brand Storytelling, AI Marketing, and Social Media Tactics, Digital Advertising
ISBN-13: 9781636514857
ISBN-10: 1636514855
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Isa, Maria
Publishers, Vibrant
Hersteller: Vibrant Publishers
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 216 x 140 x 16 mm
Von/Mit: Maria Isa (u. a.)
Erscheinungsdatum: 19.08.2025
Gewicht: 0,376 kg
Artikel-ID: 133855458
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