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Cover: 9783658280161 | Nudging in Management Accounting | Susanne Rauscher (u. a.) | Buch
Rückseite: 9783658280161 | Nudging in Management Accounting | Susanne Rauscher (u. a.) | Buch
Cover: 9783658280161 | Nudging in Management Accounting | Susanne Rauscher (u. a.) | Buch
Rückseite: 9783658280161 | Nudging in Management Accounting | Susanne Rauscher (u. a.) | Buch
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Nudging in Management Accounting
Assessment of the Relevance of Nudging in the Corporate Context
Taschenbuch von Susanne Rauscher (u. a.)
Sprache: Englisch

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Beschreibung
Susanne Rauscher and Annika Zielke provide an in-depth analysis of the relevance of nudging as a potential solution approach for behavioral issues within the area of Management Accounting. It challenges whether learnings from already successful applications of nudging especially in the social and political context can be transferred to the corporate environment of management accounting. This study contributes to the increasing interest in behavioral economics in the corporate context. Its findings have the potential to impact both academic research and practitioners¿ work.
Susanne Rauscher and Annika Zielke provide an in-depth analysis of the relevance of nudging as a potential solution approach for behavioral issues within the area of Management Accounting. It challenges whether learnings from already successful applications of nudging especially in the social and political context can be transferred to the corporate environment of management accounting. This study contributes to the increasing interest in behavioral economics in the corporate context. Its findings have the potential to impact both academic research and practitioners¿ work.
Über den Autor
Susanne Rauscher completed her Bachelor of Science in Business Administration at the University of Mannheim, Germany.
Annika Zielke completed her Bachelor of Science in Business Administration at the Goethe University of Frankfurt, Germany.
They both obtained their Master of Science in the CEMS International Management Program at the University of Cologne, Germany, and are currently working in the FMCG industry.
Zusammenfassung

Contains Literature Review, Qualitative Interviews & Experiment Design

Inhaltsverzeichnis

The Concept of Nudging.- Behavioral Impact in Management Accounting.- Qualitative Study - Status Quo in Management Accounting.- Experiment - Effect of Nudges in Management Accounting.- Critical Reflection of the Approach.

Details
Erscheinungsjahr: 2019
Fachbereich: Allgemeines
Genre: Recht, Sozialwissenschaften, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: xi
130 S.
2 s/w Illustr.
130 p. 2 illus.
ISBN-13: 9783658280161
ISBN-10: 3658280166
Sprache: Englisch
Herstellernummer: 978-3-658-28016-1
Einband: Kartoniert / Broschiert
Autor: Rauscher, Susanne
Zielke, Annika
Hersteller: Springer
Springer Fachmedien Wiesbaden GmbH
Verantwortliche Person für die EU: Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße: 210 x 148 x 9 mm
Von/Mit: Susanne Rauscher (u. a.)
Erscheinungsdatum: 25.10.2019
Gewicht: 0,197 kg
Artikel-ID: 117406814
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