Researching Business and Management

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Sprache: Englisch

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Beschreibung

This core textbook combines a highly engaging approach with academic rigour to guide students through understanding and using research methods. Now in its second edition, this text has been fully updated and revised throughout. With a focus that is fresh and applied, Researching Business and Management goes beyond the theory to demonstrate how to actually do research. The unique 4-Ds model shows students how to define, design, do and describe their research and, in this way, offers them a definitive guide to the research process as a system and a lifecycle that they can relate to their own work. Its user-friendly style enlivens the text and makes even some of the most complex issues accessible.

Written by a dynamic author team of leading experts in the field, this is an ideal textbook for undergraduate, postgraduate and MBA students studying research methods, and essential reading for any business student doing a research project.

Über den Autor

Harvey Maylor is an Associate Fellow at the Saïd Business School, University of Oxford, and a Visiting Fellow at Cranfi eld University, UK.

Inhaltsverzeichnis

PART I: DEFINING YOUR RESEARCH
1. What is Business and Management Research? An Introduction to the Research Process
2. What Should I Study? Generating and Clarifying Ideas for your Research Project
3. How Do I Find Information? Using Knowledge Resources
PART II: DESIGNING YOUR RESEARCH
4. What is my Research Approach? From Research Philosophy to Research Design
5. How Do I Do Quantitative Research?
6. How Do I Do Qualitative Research?
7. How Do I Do Case Study Research?
8. How Do I Make Sure My Research is Ethical?
PART III: DOING YOUR RESEARCH
9. Doing Field Research: Practical and Ethical Considerations for Conducting Research
10. Analysing Quantitative Data: Using Simple Statistics
11. Advanced Quantitative Analysis: Multivariate Analysis
12. Analysing Qualitative Data: Interpreting Interview and Observational Data
PART IV: DESCRIBING YOUR RESEARCH
13. Answering Your Research Questions: Interpreting Your Findings and Making Recommendations
14. Describing Your Research: Writing Up Your Project Report
15. Closing the Loop: Reflecting On and Learning From Your Research.

Details

Erscheinungsjahr:	2017
Fachbereich:	Management
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	452 S.
ISBN-13:	9780230222120
ISBN-10:	0230222129
Sprache:	Englisch
Herstellernummer:	978-0-230-22212-0
Einband:	Kartoniert / Broschiert
Autor:	Maylor, Harvey Blackmon, Kate Huemann, Martina
Hersteller:	Bloomsbury 3PL Macmillan Education
Verantwortliche Person für die EU:	Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße:	246 x 189 x 26 mm
Von/Mit:	Harvey Maylor (u. a.)
Erscheinungsdatum:	10.01.2017
Gewicht:	0,935 kg