Retail Management, Global Edition

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Sprache: Englisch

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Beschreibung

For courses in Retail Management.A contemporary text that helps students thrive in today’s retailing industryRetail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry.

Inhaltsverzeichnis

1. An Introduction to Retailing

2. Building and Sustaining Relationships in Retailing

3. Strategic Planning in Retailing

4. Retail Institutions by Ownership

5. Retail Institutions by Store-Based Strategy Mix

6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing

7. Identifying and Understanding Consumers

8. Information Gathering and Processing in Retailing

9. Trading-Area Analysis

10. Site Selection

11. Retail Organization and Human Resource Management

12. Operations Management: Financial Dimensions

13. Operations Management: Operational Dimensions

14. Developing Merchandise Plans

15. Implementing Merchandise Plans

16. Financial Merchandise Management

17. Pricing in Retailing

18. Establishing and Maintaining a Retail Image

19. Promotional Strategy

20. Integrating and Controlling the Retail Strategy

Appendix: Careers in Retailing

Details

Erscheinungsjahr:	2017
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781292214672
ISBN-10:	1292214678
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Berman, Barry Berman, Barry R. Evans, Joel R. Chatterjee, Patrali M.
Auflage:	13. Auflage
Hersteller:	Pearson Pearson Business Pearson Education Limited
Verantwortliche Person für die EU:	Pearson, St.-Martin-Str. 82, D-81541 München, salesde@pearson.com
Maße:	276 x 216 x 32 mm
Von/Mit:	Barry Berman (u. a.)
Erscheinungsdatum:	05.10.2017
Gewicht:	1,452 kg