19,10 €
Versandkostenfrei per Post / DHL
Lieferzeit 1-2 Wochen
Dave Coplin is the Chief Envisioning Officer for Bing and Microsofts UK Advertising and Online business and a leading thought leader in the UK. He has worked across a wide range of sectors and customers, providing strategic advice, leadership and guidance around the impact of technology on a modern society both at work and in play.
Dave is passionate about turning the base metal of technology into valuable assets that effect the way that we live, learn, work and play and in so doing, move the focus from the technology itself to the actual outcome. Dave has contributed to a range of media articles, conferences and forums all relating to the goal of making technology less visible and more valuable in our daily lives.
Introduction
1. The Digital Deluge
The lie of multi-tasking
The digital distraction
Being mindful: taking back control
Mastering the screaming digital demons by Gloria Mark
2. Bingeing and Snacking
Infogestion
Chewing on data's empty calories
Failing to cope with information excess
Unlocking the potential of information overload
3. Filtering and Thinking Big
Tuning in and out
The creepy valley and over-personalisation
Human control
Serendipity and the importance of discovery
Judging the jump
4. The Rise of the Connected Customer
Mining the data divide
Datanomics
The multi-dimensional customer
The four dimensions of the connected customer
The end of organisational silos
Case study: Ted Baker
5. The Rise of the Connected Worker
Unleashing the workforce
Transformational employees
Opening up the internal serendipity economy
Culture, culture, culture
The new alchemists
Time for a new "career"
Unboxing the inbox
Case study: Delta Airlines
6. Unlocking the Power of Data
The Big Data bandwagon
Correlation vs causality
This is NOT a Big Data book
Unearthing Big Data's top three hidden talents
Moving out of creeoy valley
Creating a data culture
Small data and a bright future by Lutz Finger
7. The Rise of the Machines
How I learned to stop worrying and love the algorithms
The end of handmade digital
Teaching the machines to learn
The singularity is near (ish)
What seems hard is easy, what seems easy is hard
The incredible future of machine learning by Chris Bishop
9. The Rise of the Humans
Judgements Day
New skills for a new machine age
The rising tide
Ackonwledgements
| Erscheinungsjahr: | 2014 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780857194053 |
| ISBN-10: | 0857194054 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Coplin, Dave |
| Hersteller: | Harriman House |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 216 x 140 x 8 mm |
| Von/Mit: | Dave Coplin |
| Erscheinungsdatum: | 01.07.2014 |
| Gewicht: | 0,201 kg |