Lee Salz is a leading sales management strategist and the award-winning, best-selling author of six business books. His bestsellers "Sales Differentiation" and "Sell Different!" have been called "the one-two punch" every salesperson needs to differentiate what and how they sell to win more deals at the prices you want. His latest book, "The First Meeting Differentiator: Transforming Sales-Focused Discovery into Client-Centric Consultations," changes the way salespeople approach first meetings with prospects.

Lee's firm, Sales Architects, specializes in building salespeople into world-class salesforces, offering sales consulting, coaching, custom playbooks, and dynamic keynote presentations and workshops.

Lee has been quoted and featured in The Wall Street Journal, CNN, The New York Times, MSNBC, ABC News, The Business Journals, and numerous other outlets. In 2022, the Institute for Sales Excellence named Lee Speaker of the Year, and he was recently named by Global Gurus to their Top 30 Sales Thought Leaders for 2025, ranking him #6 in the world.

A graduate of Binghamton University and originally from New York City and New Jersey, Lee now resides with his family in Minneapolis. When he isn't helping his clients build world-class salesforces, you will find him training for his next powerlifting meet. He's a champion powerlifter in the bench press.