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Sales Management That Works
How to Sell in a World That Never Stops Changing
Buch von Frank V Cespedes
Sprache: Englisch

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Beschreibung
"The rise of e-commerce. Big data. AI. Given these trends (and many others), there's no doubt that sales is changing. But much of the current conventional wisdom is misleading and not supported by empirical data. If you as a manager fail to separate fact from hype, you will make decisions based on faulty assumptions and, in a competitive market, eventually fall behind those with a keener grasp of the current selling environment. In this book, ... Cespedes provides sales managers and executives with the tools they need to separate the signal from the noise. These include how to hire the right talent--not just stars, pay and properly incentivize your sales force, improve ROI from your training programs, create a comprehensive sales model that aligns with your strategy, set the right prices, [and] build and manage a multichannel approach"--
"The rise of e-commerce. Big data. AI. Given these trends (and many others), there's no doubt that sales is changing. But much of the current conventional wisdom is misleading and not supported by empirical data. If you as a manager fail to separate fact from hype, you will make decisions based on faulty assumptions and, in a competitive market, eventually fall behind those with a keener grasp of the current selling environment. In this book, ... Cespedes provides sales managers and executives with the tools they need to separate the signal from the noise. These include how to hire the right talent--not just stars, pay and properly incentivize your sales force, improve ROI from your training programs, create a comprehensive sales model that aligns with your strategy, set the right prices, [and] build and manage a multichannel approach"--
Über den Autor

Frank V. Cespedes is the MBA Class of 1973 Senior Lecturer of Business Administration at Harvard Business School. He has run a business, served on the boards of corporations as well as startups, and consulted to companies around the world. He is the author of six books, including Aligning Strategy and Sales, which was cited as "the best sales book of the year" by strategy+business. He has also published numerous articles in Harvard Business Review, the Wall Street Journal, MIT Sloan Management Review, California Management Review, and other prominent publications.

You can find Frank Cespedes at [...].

Details
Erscheinungsjahr: 2021
Fachbereich: Management
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: 339 S.
ISBN-13: 9781633698765
ISBN-10: 1633698769
Sprache: Englisch
Einband: Gebunden
Autor: Cespedes, Frank V
Hersteller: Harvard Business Review Press
Verantwortliche Person für die EU: Petersen Buchimport GmbH, Vertrieb, Weidestr. 122a, D-22083 Hamburg, gpsr@petersen-buchimport.com
Maße: 241 x 159 x 38 mm
Von/Mit: Frank V Cespedes
Erscheinungsdatum: 23.02.2021
Gewicht: 0,582 kg
Artikel-ID: 118415323
Über den Autor

Frank V. Cespedes is the MBA Class of 1973 Senior Lecturer of Business Administration at Harvard Business School. He has run a business, served on the boards of corporations as well as startups, and consulted to companies around the world. He is the author of six books, including Aligning Strategy and Sales, which was cited as "the best sales book of the year" by strategy+business. He has also published numerous articles in Harvard Business Review, the Wall Street Journal, MIT Sloan Management Review, California Management Review, and other prominent publications.

You can find Frank Cespedes at [...].

Details
Erscheinungsjahr: 2021
Fachbereich: Management
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: 339 S.
ISBN-13: 9781633698765
ISBN-10: 1633698769
Sprache: Englisch
Einband: Gebunden
Autor: Cespedes, Frank V
Hersteller: Harvard Business Review Press
Verantwortliche Person für die EU: Petersen Buchimport GmbH, Vertrieb, Weidestr. 122a, D-22083 Hamburg, gpsr@petersen-buchimport.com
Maße: 241 x 159 x 38 mm
Von/Mit: Frank V Cespedes
Erscheinungsdatum: 23.02.2021
Gewicht: 0,582 kg
Artikel-ID: 118415323
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