Gene Zelazny: Say It With Charts

Cover: 9780071369978 | Say It With Charts | The Executives's Guide to Visual Communication

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Sprache: Englisch

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Beschreibung

Step-by-step guide to creating compelling, memorable presentations

A chart that once took ten hours to prepare can now be produced by anyone with ten minutes and a computer keyboard. What hasn't changed, however, are the basics behind creating a powerful visual - what to say, why to say it, and how to say it for the most impact. In Say It With Charts, Fourth Edition --the latest, cutting-edge edition of his best-selling presentation guide -- Gene Zelazny reveals time-tested tips for preparing effective presentations. Then, this presentation guru shows you how to combine those tips with today's hottest technologies for sharper, stronger visuals. Look to this comprehensive presentation encyclopedia for information on:

* How to prepare different types of charts -- pie, bar, column, line, or dot -- and when to use each
* Lettering size, color choice, appropriate chart types, and more
* Techniques for producing dramatic eVisuals using animation, scanned images, sound, video, and links to pertinent websites

Step-by-step guide to creating compelling, memorable presentations

Über den Autor

Gene Zelazny is the Director of Visual Communications for McKinsey & company, where he works with the professional consulting staff to create, design, and rehearse presentations. Zelazny frequently shares his ideas at many of the world's major business schools, including Chicago, Columbia, Harvard, Kellog, INSEAD, London Business School, Oxford, Sloan, Stanford, Tuck, and Wharton. His bestselling Say it with Charts has been translated into French, German, Italian, Spanish, and Portuguese.

Zusammenfassung

Since this book's original publication, the rapidly expanding and ever-changing world of business has made it necessary to bring out a new edition. With the advent new technology and increasing importance of the Internet, an update to this valuable book is crucial for anyone who gives presentations. A practical hands-on tool for the executive, sales manager, or management consultant, Say It with Charts presents a highly professional approach to using graphics in business presentations. Zelazny takes you step-by-step through the visual presentation process and shows you how to effectively translate information and ideas into charts and other visual images.

Inhaltsverzeichnis

Section I: Choosing Charts.
Section II: Using Charts.
Section III: Say It With Concepts Metaphors. Visual Concepts. Visual Metaphors.
Section IV: Say [...].

Details

Erscheinungsjahr:	2001
Fachbereich:	Management
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Buch
Inhalt:	Gebunden
ISBN-13:	9780071369978
ISBN-10:	007136997X
UPC:	639785326113
EAN:	0639785326113
Sprache:	Englisch
Einband:	Gebunden
Autor:	Zelazny, Gene
Auflage:	04. Auflage
Hersteller:	McGraw-Hill Education Ltd McGraw-Hill Education
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	243 x 192 x 20 mm
Von/Mit:	Gene Zelazny
Erscheinungsdatum:	16.03.2001
Gewicht:	0,54 kg