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Cover: 9781607962366 | Scientific Advertising | Claude C. Hopkins | Taschenbuch | Englisch
Rückseite: 9781607962366 | Scientific Advertising | Claude C. Hopkins | Taschenbuch | Englisch
Cover: 9781607962366 | Scientific Advertising | Claude C. Hopkins | Taschenbuch | Englisch
Rückseite: 9781607962366 | Scientific Advertising | Claude C. Hopkins | Taschenbuch | Englisch
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Scientific Advertising
Taschenbuch von Claude C. Hopkins
Sprache: Englisch

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Beschreibung
Claude Hopkins, the father of modern advertising techniques, believed that "Advertising is salesmanship," and as such it should be measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written. This business classic covers mail-order marketing, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign. Whatever advertising medium you use, from print to the Internet, the fundamental principles of Scientific Advertising are universal and timeless.
Claude Hopkins, the father of modern advertising techniques, believed that "Advertising is salesmanship," and as such it should be measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written. This business classic covers mail-order marketing, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign. Whatever advertising medium you use, from print to the Internet, the fundamental principles of Scientific Advertising are universal and timeless.
Details
Erscheinungsjahr: 2010
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781607962366
ISBN-10: 1607962365
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Hopkins, Claude C.
Hersteller: www.snowballpublishing.com
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 229 x 152 x 5 mm
Von/Mit: Claude C. Hopkins
Erscheinungsdatum: 18.01.2010
Gewicht: 0,131 kg
Artikel-ID: 101218754
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