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Secret Formula
The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
Taschenbuch von Frederick Allen
Sprache: Englisch

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Beschreibung
The inside story of how Coca-Cola became the best-known brand in the world--Cover.
The inside story of how Coca-Cola became the best-known brand in the world--Cover.
Über den Autor
Frederick Allen was an award-winning reporter and political columnist with the Atlanta Journal-Constitution from 1972 to 1987, after which he joined CNN as a chief analyst and commentator covering the 1988 presidential election. His essays for the program Inside Politics earned CNN a CableACE Award, and Allen was called the “best political analyst” by the editors of the Hotline. Allen is the author of three books, including his history of the Coca-Cola Company, Secret Formula; Atlanta Rising, a history of modern Atlanta; and A Decent, Orderly Lynching, an account of the vigilantes of Montana. He was honored by the Western History Association with the inaugural Michael P. Malone Award for his research into vigilante symbolism, and is currently working on a book about Theodore Roosevelt. Allen graduated from Phillips Academy (Andover) and earned a BA in journalism from the University of North Carolina, Chapel Hill. He and his wife, Linda, live in Atlanta, Georgia, and Big Sky, Montana.
Inhaltsverzeichnis
  • Dedication
  • Contents
  • Introduction: Red Scare
  • One: Stirrings
  • Two: Dope
  • Three: Dobbs
  • Four: Bottled-Up Anger
  • Five: “Get Your Readiness”
  • Six: Short Sales
  • Seven: Pepsi
  • Eight: War
  • Nine: Black and White
  • Ten: Politics
  • Eleven: “Octogenarians!”
  • Twelve: New Coke
  • Image Gallery
  • Notes
  • Bibliography
  • Index
  • Acknowledgments
  • About the Author
Details
Erscheinungsjahr: 2015
Fachbereich: Allgemeines
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781504019859
ISBN-10: 1504019857
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Allen, Frederick
Hersteller: Chicago Review Press Inc DBA Indepe
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 203 x 131 x 38 mm
Von/Mit: Frederick Allen
Erscheinungsdatum: 27.10.2015
Gewicht: 0,532 kg
Artikel-ID: 104213356
Über den Autor
Frederick Allen was an award-winning reporter and political columnist with the Atlanta Journal-Constitution from 1972 to 1987, after which he joined CNN as a chief analyst and commentator covering the 1988 presidential election. His essays for the program Inside Politics earned CNN a CableACE Award, and Allen was called the “best political analyst” by the editors of the Hotline. Allen is the author of three books, including his history of the Coca-Cola Company, Secret Formula; Atlanta Rising, a history of modern Atlanta; and A Decent, Orderly Lynching, an account of the vigilantes of Montana. He was honored by the Western History Association with the inaugural Michael P. Malone Award for his research into vigilante symbolism, and is currently working on a book about Theodore Roosevelt. Allen graduated from Phillips Academy (Andover) and earned a BA in journalism from the University of North Carolina, Chapel Hill. He and his wife, Linda, live in Atlanta, Georgia, and Big Sky, Montana.
Inhaltsverzeichnis
  • Dedication
  • Contents
  • Introduction: Red Scare
  • One: Stirrings
  • Two: Dope
  • Three: Dobbs
  • Four: Bottled-Up Anger
  • Five: “Get Your Readiness”
  • Six: Short Sales
  • Seven: Pepsi
  • Eight: War
  • Nine: Black and White
  • Ten: Politics
  • Eleven: “Octogenarians!”
  • Twelve: New Coke
  • Image Gallery
  • Notes
  • Bibliography
  • Index
  • Acknowledgments
  • About the Author
Details
Erscheinungsjahr: 2015
Fachbereich: Allgemeines
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781504019859
ISBN-10: 1504019857
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Allen, Frederick
Hersteller: Chicago Review Press Inc DBA Indepe
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 203 x 131 x 38 mm
Von/Mit: Frederick Allen
Erscheinungsdatum: 27.10.2015
Gewicht: 0,532 kg
Artikel-ID: 104213356
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