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Beschreibung
This book particularly explores the service quality of freight forwarders in Chennai. It tries to capture the 360-degree perspective of the shipper on the services rendered by the freight forwarder taking into consideration the factors such as service quality, service failure and service recovery. The SERVQUAL model has been used to measure service quality. Also, service quality gaps have been identified to enable the freight forwarders to understand their drawbacks which would make them more aware of the service deficiencies. The book emphasizes the importance of service recovery in freight forwarding firms in regaining the loyalty of the shipper.
This book particularly explores the service quality of freight forwarders in Chennai. It tries to capture the 360-degree perspective of the shipper on the services rendered by the freight forwarder taking into consideration the factors such as service quality, service failure and service recovery. The SERVQUAL model has been used to measure service quality. Also, service quality gaps have been identified to enable the freight forwarders to understand their drawbacks which would make them more aware of the service deficiencies. The book emphasizes the importance of service recovery in freight forwarding firms in regaining the loyalty of the shipper.
Über den Autor
Dr. Subhashini Srinivasan, MBA., [...], Ph.D with more than 10 years experience in Shipping and Logistics together with a specialized interest in Research and Management demonstrates a continuous record of research by publishing articles and books. She currently holds the position of a Managing Director in a Shipping firm.
Details
Erscheinungsjahr: 2021
Fachbereich: Betriebswirtschaft
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9786204210261
ISBN-10: 6204210262
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Srinivasan, Subhashini
Subrahmanyan, Preetha
Hersteller: LAP LAMBERT Academic Publishing
Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 220 x 150 x 16 mm
Von/Mit: Subhashini Srinivasan (u. a.)
Erscheinungsdatum: 13.10.2021
Gewicht: 0,387 kg
Artikel-ID: 120725891

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