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A Systematic, Cross-Disciplinary Approach to Communication in the Built Environment
Signage and Wayfinding Design is the cross-disciplinary go-to reference for any designer tasked with environmental graphic design (EGD). Fully updated to cover the latest in technology, usage, and requirements, this full-color second edition provides a one-stop resource for all aspects and stages of signage and wayfinding program design.
This book's proven, holistic, three-part Signage Pyramid approach segments signage into interrelated information content, graphic, and hardware systems, discussing each system separately to provide deep detail with the clarity and focus that characterize this market-leading reference.
- Examine over 350 full-color images of projects, concepts, drawings, and diagrams
- Discover how signage creates and reinforces brand identity
- Explore sign nomenclature and information hierarchy strategies
- Learn about sign graphic elements, layouts, and graphic application methods
- Gain insight on three-dimensional sign forms, materials, lighting, and technologies
- Get up to date on the latest digital technology and ADA considerations
Signage and Wayfinding Design is the systematic, comprehensive reference every designer and client needs, providing an in-depth view of design thinking applied to the EGD process.
A Systematic, Cross-Disciplinary Approach to Communication in the Built Environment
Signage and Wayfinding Design is the cross-disciplinary go-to reference for any designer tasked with environmental graphic design (EGD). Fully updated to cover the latest in technology, usage, and requirements, this full-color second edition provides a one-stop resource for all aspects and stages of signage and wayfinding program design.
This book's proven, holistic, three-part Signage Pyramid approach segments signage into interrelated information content, graphic, and hardware systems, discussing each system separately to provide deep detail with the clarity and focus that characterize this market-leading reference.
- Examine over 350 full-color images of projects, concepts, drawings, and diagrams
- Discover how signage creates and reinforces brand identity
- Explore sign nomenclature and information hierarchy strategies
- Learn about sign graphic elements, layouts, and graphic application methods
- Gain insight on three-dimensional sign forms, materials, lighting, and technologies
- Get up to date on the latest digital technology and ADA considerations
Signage and Wayfinding Design is the systematic, comprehensive reference every designer and client needs, providing an in-depth view of design thinking applied to the EGD process.
Chris Calori and David Vanden-Eynden are principals of Calori & Vanden- Eynden/Design Consultants, an award-winning, internationally recognized design office devoted to making people's lives better with thoughtful, visually-compelling signage and wayfinding programs. Both Ms. Calori and Mr. Vanden- Eynden are Fellows of the Society for Environmental Graphic Design (SEGD) and are members of the AIGA. Ms. Calori is a Professional Affiliate of the American Institute of Architects New York Chapter.
Committed design thinkers and educators, Chris and David have taught and lectured on design at professional conferences and at notable universities, including Yale, the University of Cincinnati, The Ohio State University, California State University at Long Beach, and New York City's Fashion Institute of Technology.
Forewords by Tom Geismar and Ivan Chermayeff
Foreword to the Second Edition viii
Foreword to the First Edition x
Acknowledgments xii
Introduction xv
1 What is Environmental Graphic Design? 2
The Spectrum of EGD Activity 5
The Importance of EGD Today 10
Digital Information Systems and EGD 16
You Can't Learn This in College 21
What's Ahead in This Book 22
2 The Design Process 24
The Client is Part of the Process 26
The Design Process Applied to EGD 26
Phase 1: Data Collection and Analysis (Predesign) 28
Phase 2: Schematic Design Phase 3: Design Development 30
Phase 4: Documentation 48
Phase 5: Bidding (Postdesign) 60
Phase 6: Fabrication/Installation Observation 65
Phase 7: Postinstallation Evaluation 77
Chapter Wrap¿Up 78
3 Overview of the Signage Pyramid Method 80
Genesis of a Design Approach 80
The Signage Pyramid's Component Systems 81
The Signage Pyramid and Resource Allocation 84
Chapter Wrap¿Up 89
4 The Information Content System 90
Kinds of Sign Information Content 91
Hierarchy of Content 98
Developing the Sign Information Content System 100
Navigation: Message Hierarchy and Proximity 111
Other Factors Affecting the Sign Information Content System 114
Pictorial Information Content 123
Signage Master Plans 125
Chapter Wrap¿Up 125
5 The Graphic System 126
Typography Overview 127
Choosing a Typeface 129
Typographic Treatment 134
Typographic Considerations in Signage for People Who Read by Touch 141
Symbols and Arrows 143
Diagrams 150
Other Graphic Elements 156
Color 157
Layout 165
Overview of Sign Graphic Application Processes 181
Chapter Wrap¿Up 191
6 The Hardware System 192
Shape 193
Connotations of Form 200
Sign Mounting Considerations 203
Sign Size Considerations 209
Sign Lighting Overview 212
Sign Materials Overview 218
Basic Sign Materials 222
Electronic Digital Display Units 236
Stock Sign Hardware Systems 244
Sign Materials and Codes 246
Overview of Sign Coatings and Finishes 247
Chapter Wrap¿Up 255
G Gallery 256
Image Credits 286
Bibliography 292
Index 295
| Erscheinungsjahr: | 2015 |
|---|---|
| Genre: | Importe, Kunst |
| Rubrik: | Kunst & Musik |
| Thema: | Innenarchitektur & Design |
| Medium: | Buch |
| Inhalt: | 320 S. |
| ISBN-13: | 9781118692998 |
| ISBN-10: | 1118692993 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: |
Calori, Chris
Vanden-Eynden, David |
| Auflage: | 2nd Revised edition |
| Hersteller: |
Wiley
John Wiley & Sons |
| Verantwortliche Person für die EU: | Wiley-VCH GmbH, Boschstr. 12, D-69469 Weinheim, product-safety@wiley.com |
| Maße: | 238 x 197 x 25 mm |
| Von/Mit: | Chris Calori (u. a.) |
| Erscheinungsdatum: | 02.06.2015 |
| Gewicht: | 0,958 kg |
Chris Calori and David Vanden-Eynden are principals of Calori & Vanden- Eynden/Design Consultants, an award-winning, internationally recognized design office devoted to making people's lives better with thoughtful, visually-compelling signage and wayfinding programs. Both Ms. Calori and Mr. Vanden- Eynden are Fellows of the Society for Environmental Graphic Design (SEGD) and are members of the AIGA. Ms. Calori is a Professional Affiliate of the American Institute of Architects New York Chapter.
Committed design thinkers and educators, Chris and David have taught and lectured on design at professional conferences and at notable universities, including Yale, the University of Cincinnati, The Ohio State University, California State University at Long Beach, and New York City's Fashion Institute of Technology.
Forewords by Tom Geismar and Ivan Chermayeff
Foreword to the Second Edition viii
Foreword to the First Edition x
Acknowledgments xii
Introduction xv
1 What is Environmental Graphic Design? 2
The Spectrum of EGD Activity 5
The Importance of EGD Today 10
Digital Information Systems and EGD 16
You Can't Learn This in College 21
What's Ahead in This Book 22
2 The Design Process 24
The Client is Part of the Process 26
The Design Process Applied to EGD 26
Phase 1: Data Collection and Analysis (Predesign) 28
Phase 2: Schematic Design Phase 3: Design Development 30
Phase 4: Documentation 48
Phase 5: Bidding (Postdesign) 60
Phase 6: Fabrication/Installation Observation 65
Phase 7: Postinstallation Evaluation 77
Chapter Wrap¿Up 78
3 Overview of the Signage Pyramid Method 80
Genesis of a Design Approach 80
The Signage Pyramid's Component Systems 81
The Signage Pyramid and Resource Allocation 84
Chapter Wrap¿Up 89
4 The Information Content System 90
Kinds of Sign Information Content 91
Hierarchy of Content 98
Developing the Sign Information Content System 100
Navigation: Message Hierarchy and Proximity 111
Other Factors Affecting the Sign Information Content System 114
Pictorial Information Content 123
Signage Master Plans 125
Chapter Wrap¿Up 125
5 The Graphic System 126
Typography Overview 127
Choosing a Typeface 129
Typographic Treatment 134
Typographic Considerations in Signage for People Who Read by Touch 141
Symbols and Arrows 143
Diagrams 150
Other Graphic Elements 156
Color 157
Layout 165
Overview of Sign Graphic Application Processes 181
Chapter Wrap¿Up 191
6 The Hardware System 192
Shape 193
Connotations of Form 200
Sign Mounting Considerations 203
Sign Size Considerations 209
Sign Lighting Overview 212
Sign Materials Overview 218
Basic Sign Materials 222
Electronic Digital Display Units 236
Stock Sign Hardware Systems 244
Sign Materials and Codes 246
Overview of Sign Coatings and Finishes 247
Chapter Wrap¿Up 255
G Gallery 256
Image Credits 286
Bibliography 292
Index 295
| Erscheinungsjahr: | 2015 |
|---|---|
| Genre: | Importe, Kunst |
| Rubrik: | Kunst & Musik |
| Thema: | Innenarchitektur & Design |
| Medium: | Buch |
| Inhalt: | 320 S. |
| ISBN-13: | 9781118692998 |
| ISBN-10: | 1118692993 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: |
Calori, Chris
Vanden-Eynden, David |
| Auflage: | 2nd Revised edition |
| Hersteller: |
Wiley
John Wiley & Sons |
| Verantwortliche Person für die EU: | Wiley-VCH GmbH, Boschstr. 12, D-69469 Weinheim, product-safety@wiley.com |
| Maße: | 238 x 197 x 25 mm |
| Von/Mit: | Chris Calori (u. a.) |
| Erscheinungsdatum: | 02.06.2015 |
| Gewicht: | 0,958 kg |
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