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Beschreibung

THE WALL STREET JOURNAL AND USA TODAY BESTSELLING GUIDE TO BRILLIANT COMMUNICATION

READERS LOVE SMART BREVITY:

⭐⭐⭐⭐⭐ "This book is soooo good"

⭐⭐⭐⭐⭐ "Love this book, short, punchy, deep, simple and easy to implement"

⭐⭐⭐⭐⭐ "Genius wrapped in generosity: it shows you how to care about your audience's time"

Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity.

In SMART BREVITY: The Power of Saying More with Less, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz show you how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications.

"If getting your message across matters to you, this is the way to do it." - Arianna Huffington, founder and CEO, Thrive

THE WALL STREET JOURNAL AND USA TODAY BESTSELLING GUIDE TO BRILLIANT COMMUNICATION

READERS LOVE SMART BREVITY:

⭐⭐⭐⭐⭐ "This book is soooo good"

⭐⭐⭐⭐⭐ "Love this book, short, punchy, deep, simple and easy to implement"

⭐⭐⭐⭐⭐ "Genius wrapped in generosity: it shows you how to care about your audience's time"

Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity.

In SMART BREVITY: The Power of Saying More with Less, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz show you how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications.

"If getting your message across matters to you, this is the way to do it." - Arianna Huffington, founder and CEO, Thrive

Über den Autor

Jim VandeHei is the co-founder, CEO and Chairman of Axios, a media company focused on breaking news and invaluable insights across business, politics, technology and the world. Before Axios, VandeHei co-founded and was CEO of Politico, the media company that upended and revolutionized political and policy journalism in Washington, New York, and Europe.

Mike Allen is a co-founder of Axios and Politico, where he created the Playbook franchise and helped build the company for its first decade.

Roy Schwartz is the co-founder and President of Axios.

Details
Erscheinungsjahr: 2023
Fachbereich: Management
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9781399809641
ISBN-10: 1399809644
Sprache: Englisch
Herstellernummer: 910970
Einband: Gebunden
Autor: Schwartz, Roy
Allen, Mike
VandeHei, Jim
Hersteller: Hodder And Stoughton Ltd.
John Murray Business
Nicholas Brealey Publishing
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 201 x 135 x 25 mm
Von/Mit: Roy Schwartz (u. a.)
Erscheinungsdatum: 12.01.2023
Gewicht: 0,301 kg
Artikel-ID: 125882301

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