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Cover: 9780226834733 | Soda Science | Making the World Safe for Coca-Cola | Susan Greenhalgh
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Soda Science
Making the World Safe for Coca-Cola
Taschenbuch von Susan Greenhalgh
Sprache: Englisch

34,80 €*

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Beschreibung
"Recent years have brought growing concern about the power of huge corporations to distort science for corporate benefit, often to the detriment of human health. This book unearths a kind of corporate science that the author, anthropologist Susan Greenhalgh, calls "soda science." Soda science was created not to combat obesity but to defend the soda industry from threats to profits posed by public health calls to see soda as a major contributor to the obesity epidemic. Greenhalgh unravels the project of the global food industry to assemble this new, industry-friendly body of knowledge in the US, spread it to key markets around the world, and get it embedded in official policies on diet-related chronic disease. She follows the "soda scientists"-industry executives, leaders of scientific nonprofits, influential American scientists, and top Chinese scientist-officials-as they made the science, carried it to China, and translated it into Chinese ideas and public policies. Soda science was a real if unconventional science, and it deserves attention because it had harmful effects that remain largely hidden, even today. In the US, soda science, which was widely circulated through public health campaigns and diet books, spread the idea that exercise is more important for weight loss than caloric restriction, a belief that remains pervasive in American culture. Soda science, in other words, was a key forerunner of the step-counting, weight-obsessed fitness culture of today"--
"Recent years have brought growing concern about the power of huge corporations to distort science for corporate benefit, often to the detriment of human health. This book unearths a kind of corporate science that the author, anthropologist Susan Greenhalgh, calls "soda science." Soda science was created not to combat obesity but to defend the soda industry from threats to profits posed by public health calls to see soda as a major contributor to the obesity epidemic. Greenhalgh unravels the project of the global food industry to assemble this new, industry-friendly body of knowledge in the US, spread it to key markets around the world, and get it embedded in official policies on diet-related chronic disease. She follows the "soda scientists"-industry executives, leaders of scientific nonprofits, influential American scientists, and top Chinese scientist-officials-as they made the science, carried it to China, and translated it into Chinese ideas and public policies. Soda science was a real if unconventional science, and it deserves attention because it had harmful effects that remain largely hidden, even today. In the US, soda science, which was widely circulated through public health campaigns and diet books, spread the idea that exercise is more important for weight loss than caloric restriction, a belief that remains pervasive in American culture. Soda science, in other words, was a key forerunner of the step-counting, weight-obsessed fitness culture of today"--
Über den Autor
Susan Greenhalgh is the John King and Wilma Cannon Fairbank Professor of Chinese Society Emerita at Harvard University. She is the author of Fat-Talk Nation: The Human Costs of America's War on Fat, Just One Child: Science and Policy in Deng's China, Under the Medical Gaze: Facts and Fictions of Chronic Pain, and Cultivating Global Citizens: Population in the Rise of China, among other books.
Details
Erscheinungsjahr: 2024
Fachbereich: Einzelne Wirtschaftszweige
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9780226834733
ISBN-10: 0226834735
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Greenhalgh, Susan
Hersteller: University of Chicago Press
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 226 x 150 x 23 mm
Von/Mit: Susan Greenhalgh
Erscheinungsdatum: 23.08.2024
Gewicht: 0,499 kg
Artikel-ID: 128872649
Über den Autor
Susan Greenhalgh is the John King and Wilma Cannon Fairbank Professor of Chinese Society Emerita at Harvard University. She is the author of Fat-Talk Nation: The Human Costs of America's War on Fat, Just One Child: Science and Policy in Deng's China, Under the Medical Gaze: Facts and Fictions of Chronic Pain, and Cultivating Global Citizens: Population in the Rise of China, among other books.
Details
Erscheinungsjahr: 2024
Fachbereich: Einzelne Wirtschaftszweige
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9780226834733
ISBN-10: 0226834735
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Greenhalgh, Susan
Hersteller: University of Chicago Press
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 226 x 150 x 23 mm
Von/Mit: Susan Greenhalgh
Erscheinungsdatum: 23.08.2024
Gewicht: 0,499 kg
Artikel-ID: 128872649
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