South Korea's Webtooniverse and the Digita...

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Sprache: Englisch

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Beschreibung

This book investigates the meteoric rise of mobile webtoons—also known as webcomics—and the dynamic relationships between serialised content, artists, agencies, platforms and applications, as well as the global readership associated with them.

Über den Autor

Brian Yecies is an Associate Professor at the University of Wollongong.
Aegyung Shim is a past Korea Foundation Postdoctoral Research Fellow at the Institute for Social Transformation Research (ISTR) at the University of Wollongong.

Inhaltsverzeichnis

List of Tables
List of Abbreviations
Chapter 1: Introducing Webtoons and the Expansion of Korea's Creative Industries
Chapter 2: Conceptualizing the Impact of Japanese Manga in Korea and the Pre-history of Webtoons
Chapter 3: Policy Intervention and the Formation of the Webtooniverse
Chapter 4: Daum and Naver: The Portals Underpinning Korea's Transnational Webtoon IP Engines
Chapter 5: Asia's New Titans of Paid Content: Second-generation Webtoon Platforms KakaoPage and Lezhin Comics
Chapter 6: Webtoons and Technological Innovation: Pushing the Envelope of the Webtooniverse
Chapter 7: The Branded Webtoon and its Soft Power Appeal
Chapter 8: K-pop Webtoons and the Transmedia-IP Nexus in the BTS Universe
Bibliography
Index

Details

Erscheinungsjahr:	2022
Fachbereich:	Allgemeines
Genre:	Importe , Medienwissenschaften
Rubrik:	Wissenschaften
Thema:	Lexika
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781538153383
ISBN-10:	1538153386
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Yecies, Brian Shim, Ae-Gyung
Hersteller:	Rowman & Littlefield Publishers
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	229 x 152 x 15 mm
Von/Mit:	Brian Yecies (u. a.)
Erscheinungsdatum:	19.08.2022
Gewicht:	0,418 kg