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Starting an Online Business All-In-One for Dummies
Taschenbuch von Shannon Belew (u. a.)
Sprache: Englisch

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Beschreibung

Your passport to digital prosperity

Newbies and seasoned entrepreneurs alike can level up their e-commerce game with Starting an Online Business All-in-One For Dummies. Start with the basics of online entrepreneurship. Then, once you've launched your business, you'll discover tools to expand your business and grow your customer base. Get everything you need to create your internet business--instructions on designing a website, choosing a shopping cart, marketing your products, managing security risks, utilizing AI (artificial intelligence) tools, and beyond.

9 Books Inside...

  • Start-Up Essentials
  • Legal and Accounting
  • Website Functionality and Aesthetics
  • Online and Operating
  • Managing Security Risks
  • Online Marketing Basics
  • E-Commerce Fundamentals
  • E-Commerce Trends and Market Opportunities
  • E-Commerce Advanced

Your passport to digital prosperity

Newbies and seasoned entrepreneurs alike can level up their e-commerce game with Starting an Online Business All-in-One For Dummies. Start with the basics of online entrepreneurship. Then, once you've launched your business, you'll discover tools to expand your business and grow your customer base. Get everything you need to create your internet business--instructions on designing a website, choosing a shopping cart, marketing your products, managing security risks, utilizing AI (artificial intelligence) tools, and beyond.

9 Books Inside...

  • Start-Up Essentials
  • Legal and Accounting
  • Website Functionality and Aesthetics
  • Online and Operating
  • Managing Security Risks
  • Online Marketing Basics
  • E-Commerce Fundamentals
  • E-Commerce Trends and Market Opportunities
  • E-Commerce Advanced
Über den Autor

Shannon Belew leads the global go-to-market and e-commerce strategy for Bentley Systems. She is a speaker and recognized expert in online marketing and business strategy.

Joel Elad is the founder of Real Method Consulting. He is also the author of LinkedIn For Dummies.

Inhaltsverzeichnis

Introduction 1

Book 1: Start-Up Essentials 5

Chapter 1: Starting from Scratch 7

Chapter 2: Turning Ideas into a Viable Internet Business 17

Chapter 3: Getting Real: Creating a Usable Business Plan 31

Chapter 4: Funding Your Online Business 39

Chapter 5: Creating Policies and Managing Compliance to Keep It Real 57

Book 2: Legal and Accounting 71

Chapter 1: Minding the Law 73

Chapter 2: Choosing the Right Foundation: From Partnerships to Corporations 83

Chapter 3: The Trademark-and-Copyright Two-Step 93

Chapter 4: Accounting for Taxes (and Then Some) 101

Book 3: Website Functionality and Aesthetics 125

Chapter 1: What's in a (Domain) Name? 127

Chapter 2: Designing for User Experience 141

Chapter 3: Serving Up Your Site 161

Chapter 4: Developing Content That Satisfies Visitors and Search Engines 171

Chapter 5: Going Beyond Beta and Launching Your Site 185

Book 4: Online and Operating 195

Chapter 1: Determining Your Revenue Model 197

Chapter 2: Making Money with Affiliate Programs 217

Chapter 3: Paying with the Right Payment Options 229

Chapter 4: Putting the (Shopping) Cart before the Horse 241

Chapter 5: Taking Inventory 255

Chapter 6: Fulfilling Expectations and Orders 265

Book 5: Managing Security Risks 283

Chapter 1: Understanding Security and Your Risks 285

Chapter 2: Developing a Plan: Security and Business Continuity 293

Chapter 3: Spotting and Thwarting Bad Actors, Hackers, and More 307

Chapter 4: Locking Down Your Site and Your Business 329

Book 6: Online Marketing Basics 337

Chapter 1: Jump-Starting Traffic and Driving Sales 339

Chapter 2: Influencing for Attention and Customers 357

Chapter 3: Web Marketing at Work 371

Chapter 4: Analyzing and Monitoring Your Customers 393

Chapter 5: Mastering Search Engines, Optimization, and Rankings 411

Book 7: E-Commerce Fundamentals 429

Chapter 1: Starting Up with E-Commerce Functionality 431

Chapter 2: Web-ify Your Store with Shopify 443

Chapter 3: Making eBay THE Way 459

Chapter 4: Posting Pictures for Profit 477

Book 8: E-Commerce Trends and Market Opportunities 495

Chapter 1: Discovering Niche Markets 497

Chapter 2: Becoming a Social Influencer for Real Dollars 505

Chapter 3: Evaluating the SaaS Model: Selling Software and Apps 521

Chapter 4: Generating Efficiencies and Opportunities with AI, ChatGPT, and More 533

Chapter 5: Building a POD (Print-on-Demand) Business 547

Chapter 6: Growing Beyond Borders: The International Marketplace 563

Book 9: E-Commerce Advanced 575

Chapter 1: Mapping the Digital Buyer's Journey 577

Chapter 2: Getting Personal with Content Marketing 587

Chapter 3: Overhauling an Aging Online Business 605

Chapter 4: Expanding Products to Increase Stagnant Sales 623

Chapter 5: Transitioning a Small Site into Big Business 633

Index 643

Details
Erscheinungsjahr: 2024
Genre: Importe, Informatik
Rubrik: Naturwissenschaften & Technik
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781394271085
ISBN-10: 1394271085
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Belew, Shannon
Elad, Joel
Auflage: 7th edition
Hersteller: Wiley
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 235 x 187 x 39 mm
Von/Mit: Shannon Belew (u. a.)
Erscheinungsdatum: 01.10.2024
Gewicht: 0,948 kg
Artikel-ID: 128618344
Über den Autor

Shannon Belew leads the global go-to-market and e-commerce strategy for Bentley Systems. She is a speaker and recognized expert in online marketing and business strategy.

Joel Elad is the founder of Real Method Consulting. He is also the author of LinkedIn For Dummies.

Inhaltsverzeichnis

Introduction 1

Book 1: Start-Up Essentials 5

Chapter 1: Starting from Scratch 7

Chapter 2: Turning Ideas into a Viable Internet Business 17

Chapter 3: Getting Real: Creating a Usable Business Plan 31

Chapter 4: Funding Your Online Business 39

Chapter 5: Creating Policies and Managing Compliance to Keep It Real 57

Book 2: Legal and Accounting 71

Chapter 1: Minding the Law 73

Chapter 2: Choosing the Right Foundation: From Partnerships to Corporations 83

Chapter 3: The Trademark-and-Copyright Two-Step 93

Chapter 4: Accounting for Taxes (and Then Some) 101

Book 3: Website Functionality and Aesthetics 125

Chapter 1: What's in a (Domain) Name? 127

Chapter 2: Designing for User Experience 141

Chapter 3: Serving Up Your Site 161

Chapter 4: Developing Content That Satisfies Visitors and Search Engines 171

Chapter 5: Going Beyond Beta and Launching Your Site 185

Book 4: Online and Operating 195

Chapter 1: Determining Your Revenue Model 197

Chapter 2: Making Money with Affiliate Programs 217

Chapter 3: Paying with the Right Payment Options 229

Chapter 4: Putting the (Shopping) Cart before the Horse 241

Chapter 5: Taking Inventory 255

Chapter 6: Fulfilling Expectations and Orders 265

Book 5: Managing Security Risks 283

Chapter 1: Understanding Security and Your Risks 285

Chapter 2: Developing a Plan: Security and Business Continuity 293

Chapter 3: Spotting and Thwarting Bad Actors, Hackers, and More 307

Chapter 4: Locking Down Your Site and Your Business 329

Book 6: Online Marketing Basics 337

Chapter 1: Jump-Starting Traffic and Driving Sales 339

Chapter 2: Influencing for Attention and Customers 357

Chapter 3: Web Marketing at Work 371

Chapter 4: Analyzing and Monitoring Your Customers 393

Chapter 5: Mastering Search Engines, Optimization, and Rankings 411

Book 7: E-Commerce Fundamentals 429

Chapter 1: Starting Up with E-Commerce Functionality 431

Chapter 2: Web-ify Your Store with Shopify 443

Chapter 3: Making eBay THE Way 459

Chapter 4: Posting Pictures for Profit 477

Book 8: E-Commerce Trends and Market Opportunities 495

Chapter 1: Discovering Niche Markets 497

Chapter 2: Becoming a Social Influencer for Real Dollars 505

Chapter 3: Evaluating the SaaS Model: Selling Software and Apps 521

Chapter 4: Generating Efficiencies and Opportunities with AI, ChatGPT, and More 533

Chapter 5: Building a POD (Print-on-Demand) Business 547

Chapter 6: Growing Beyond Borders: The International Marketplace 563

Book 9: E-Commerce Advanced 575

Chapter 1: Mapping the Digital Buyer's Journey 577

Chapter 2: Getting Personal with Content Marketing 587

Chapter 3: Overhauling an Aging Online Business 605

Chapter 4: Expanding Products to Increase Stagnant Sales 623

Chapter 5: Transitioning a Small Site into Big Business 633

Index 643

Details
Erscheinungsjahr: 2024
Genre: Importe, Informatik
Rubrik: Naturwissenschaften & Technik
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781394271085
ISBN-10: 1394271085
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Belew, Shannon
Elad, Joel
Auflage: 7th edition
Hersteller: Wiley
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 235 x 187 x 39 mm
Von/Mit: Shannon Belew (u. a.)
Erscheinungsdatum: 01.10.2024
Gewicht: 0,948 kg
Artikel-ID: 128618344
Sicherheitshinweis