Marc K Peter is Professor of Digital Business at the School of Management at HES-SO Valais-Wallis (Switzerland) and faculty member at the University of Rochester (USA), the University of Bern's Rochester-Bern Executive Programs (Switzerland), and at Charles Sturt University (Australia).

He has over 30 years of professional experience in Swiss SMEs and large enterprises, including eBay, E*TRADE (ANZ) and LexisNexis in Europe and Asia-Pacific. Professor Peter s research interests include digital strategy, digital transformation, digital leadership, digital marketing and cybersecurity. He studied Electronic Business Engineering at BFH (Switzerland), Corporate Finance at UC Berkeley (USA), obtained his Master of Marketing from the University of Basel (Switzerland), Executive MBA from BFH (Switzerland) / Babson College (USA) / PKU (China) and Doctor of Business Administration from CSU (Australia). He is a Fellow of Advance HE (UK), the British Computer Society (UK) and Chartered Institute of Marketing (UK).

Chapter 01: Strategic Digital Transformation: Background and Terminology
Chapter 02: Business Strategy in the Digital Age
Chapter 03: Digital Transformation in Context: Innovation and Sustainability
Chapter 04 Strategic Action Field of Customer Centricity
Chapter 05: Strategic Action Field of New Digital Technologies
Chapter 06 Strategic Action Field of Data and the Cloud
Chapter 07 Strategic Action Field of New Strategies and Business Models for Value Creation
Chapter 08 Strategic Action Field of Operational Excellence / Process Management
Chapter 09 Strategic Action Field of Digital Leadership and Culture
Chapter 10 Strategic Action Field of Digital Marketing
Chapter 11 Success Factors and Metrics for Digital Transformation Implementation
Chapter 12 Transformation in Practice - Digital Transformation Toolkit