Strategy and Communication for Innovation

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Sprache: Englisch

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Beschreibung

The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new edition mainly concentrates on emerging approaches and methods for integrating communication as part of strategic innovation management. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on the latest research on innovation communication and strategic open innovation. It also provides guidance for managers seeking to understand the diverse ways by which they can leverage communication to support successful innovation.

Zusammenfassung

Cutting edge information, new approaches and methods for companies and networks

Theory-driven yet practice-oriented with case studies

An integrative management view on innovations

Includes supplementary material: [...]

Inhaltsverzeichnis

Part I - Strategic Perspectives on Innovation.- Part II - Communicative Perspectives on Innovation.- Part III - Integrated Perspectives on Innovation.- Part IV - Best Practices and Case Examples.

Details

Erscheinungsjahr:	2014
Fachbereich:	Betriebswirtschaft
Genre:	Recht , Sozialwissenschaften , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Buch
Inhalt:	xvii 465 S. 32 s/w Illustr. 29 farbige Illustr. 465 p. 61 illus. 29 illus. in color.
ISBN-13:	9783642414787
ISBN-10:	3642414788
Sprache:	Englisch
Herstellernummer:	86209003
Einband:	Gebunden
Autor:	Pfeffermann, Nicole Minshall, Tim Mortara, Letizia
Redaktion:	Pfeffermann, Nicole Mortara, Letizia Minshall, Tim
Herausgeber:	Nicole Pfeffermann/Tim Minshall/Letizia Mortara
Auflage:	2nd edition 2013
Hersteller:	Springer-Verlag GmbH Springer Berlin Heidelberg
Verantwortliche Person für die EU:	Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße:	241 x 160 x 32 mm
Von/Mit:	Nicole Pfeffermann (u. a.)
Erscheinungsdatum:	20.01.2014
Gewicht:	0,887 kg

Artikel-ID: 105671388