Dekorationsartikel gehören nicht zum Leistungsumfang.
Sprache:
Englisch
39,90 €*
Versandkostenfrei per Post / DHL
Lieferzeit 1-2 Wochen
Kategorien:
Beschreibung
As competition over donations for humanitarian aid projects intensifies, traditional German NGOs come under additional pressure from an unlikely side: A new breed of aggressively expanding market entrants monopolizes distribution channels, thus obtaining a significant market share. Lacking any own aid projects, however, these organizations distribute the raised donations to traditional NGOs. This unusual set-up leaves NGO executives searching for a strategic response: While the new competitor¿s funding is clearly a welcome treat, the competitive aspect is much less pleasing.
This study revisits contemporary approaches to positioning strategy formulation, deducing a systematization of fundraising campaign organizations (FCOs) and offering helpful recommendations for NGO executives.
This study revisits contemporary approaches to positioning strategy formulation, deducing a systematization of fundraising campaign organizations (FCOs) and offering helpful recommendations for NGO executives.
As competition over donations for humanitarian aid projects intensifies, traditional German NGOs come under additional pressure from an unlikely side: A new breed of aggressively expanding market entrants monopolizes distribution channels, thus obtaining a significant market share. Lacking any own aid projects, however, these organizations distribute the raised donations to traditional NGOs. This unusual set-up leaves NGO executives searching for a strategic response: While the new competitor¿s funding is clearly a welcome treat, the competitive aspect is much less pleasing.
This study revisits contemporary approaches to positioning strategy formulation, deducing a systematization of fundraising campaign organizations (FCOs) and offering helpful recommendations for NGO executives.
This study revisits contemporary approaches to positioning strategy formulation, deducing a systematization of fundraising campaign organizations (FCOs) and offering helpful recommendations for NGO executives.
Über den Autor
Julian J. Rossig obtained his Ph.D. from the International School of Management (Paris / New York / Shanghai). His previous academic career includes a graduate degree from Otto-Friedrich-Universität Bamberg and Oklahoma State University as well as extensive teaching experience at ISEG Business School's MBA program. In 2015, he became one of only four fundraising professionals in Germany to hold the Certified Fund Raising Executive (CFRE) certification.
Details
| Erscheinungsjahr: | 2016 |
|---|---|
| Fachbereich: | Management |
| Genre: | Recht, Sozialwissenschaften, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Inhalt: |
284 S.
3 farbige Illustr. |
| ISBN-13: | 9783741252808 |
| ISBN-10: | 3741252808 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: | Rossig, Julian J. |
| Auflage: | 1. Auflage |
| Hersteller: |
Books on Demand GmbH
BoD - Books on Demand |
| Verantwortliche Person für die EU: | BoD - Books on Demand, In de Tarpen 42, D-22848 Norderstedt, info@bod.de |
| Maße: | 226 x 175 x 23 mm |
| Von/Mit: | Julian J. Rossig |
| Erscheinungsdatum: | 29.07.2016 |
| Gewicht: | 0,663 kg |
Über den Autor
Julian J. Rossig obtained his Ph.D. from the International School of Management (Paris / New York / Shanghai). His previous academic career includes a graduate degree from Otto-Friedrich-Universität Bamberg and Oklahoma State University as well as extensive teaching experience at ISEG Business School's MBA program. In 2015, he became one of only four fundraising professionals in Germany to hold the Certified Fund Raising Executive (CFRE) certification.
Details
| Erscheinungsjahr: | 2016 |
|---|---|
| Fachbereich: | Management |
| Genre: | Recht, Sozialwissenschaften, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Inhalt: |
284 S.
3 farbige Illustr. |
| ISBN-13: | 9783741252808 |
| ISBN-10: | 3741252808 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: | Rossig, Julian J. |
| Auflage: | 1. Auflage |
| Hersteller: |
Books on Demand GmbH
BoD - Books on Demand |
| Verantwortliche Person für die EU: | BoD - Books on Demand, In de Tarpen 42, D-22848 Norderstedt, info@bod.de |
| Maße: | 226 x 175 x 23 mm |
| Von/Mit: | Julian J. Rossig |
| Erscheinungsdatum: | 29.07.2016 |
| Gewicht: | 0,663 kg |
Sicherheitshinweis
Ähnliche Produkte
Taschenbuch
Buch
Taschenbuch
Taschenbuch
Buch
Lieferzeit 1-2 Werktage
Taschenbuch
Lieferzeit 1-2 Werktage