Paul Randle: Sustainable Marketing

Cover: 9781398613133 | Sustainable Marketing | The Industry's Role in a Sustainable Future

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Sprache: Englisch

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Beschreibung

Transform your marketing practice into a force for good by understanding marketing's complicity in the sustainability crisis and learning how to embed sustainable thinking and practice in your day-to-day work.

Über den Autor

Paul Randle is co-founder of the Sustainable Marketing Compass and CEO of Pickle Consulting Ltd based in Berkshire, UK. He has over 30 years of global marketing and digital transformation experience with organisations like BSI, Microsoft, Philips, AkzoNobel, VISA, Dentsu and Omnicom. He has spoken at events such as Google Think, written articles for The Guardian newspaper and is an assessor and sits on the advisory panel of the Sustainable Marketing, Media and Creative course offered by the Cambridge University Institute for Sustainability Leadership.

Inhaltsverzeichnis

Chapter - 00: Introduction; Section - ONE: An introduction to sustainability; Chapter - 01: Getting ready for the journey; Chapter - 02: An introduction to sustainability; Chapter - 03: Deciphering the world of sustainability; Chapter - 04: Marketing and the environmentalist movement; Section - TWO: The role of marketing; Chapter - 05: The great acceleration and the golden era of marketing; Chapter - 06: The sustainable impacts of marketing; Chapter - 07: The role of marketing - the 'engine of growth'?; Chapter - 08: The mindset of marketing; Chapter - 09: The current state of marketing; Chapter - 10: The need for a new role for marketing; Section - THREE: The tools for sustainable marketing; Chapter - 11: The origins, objectives and introduction to the sustainable marketing compass; Chapter - 12: Embedding sustainability at the heart; Chapter - 13: Strategic foundations; Chapter - 14: Activation pillars; Section - FOUR: Building sustainable marketing capability; Chapter - 15: The sustainable data universe; Chapter - 16: Capability development and the parallels to digital transformation; Chapter - 17: Your personal resilience journey; Chapter - 18: Call to action;

Erscheinungsjahr:	2023
Fachbereich:	Betriebswirtschaft
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781398613133
ISBN-10:	1398613134
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Randle, Paul Eyre, Alexis
Hersteller:	Kogan Page
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	234 x 156 x 21 mm
Von/Mit:	Paul Randle (u. a.)
Erscheinungsdatum:	03.12.2023
Gewicht:	0,5 kg

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