Technology Strategy for Managers and Entre...

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Sprache: Englisch

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Beschreibung

For undergraduate and graduate courses in technology strategy, management of innovation and technology, technology entrepreneurship, and engineering [...] book emphasizes how the future manager or entrepreneur can use strategic management of innovation and technology to enhance firm performance. It helps students to understand the process of technological change; the ways that firms come up with innovations; the strategies that firms use to benefit from innovation; and the process of formulating technology strategy.

Inhaltsverzeichnis

Chapter 1: Introduction
Chapter 2: Technology Evolution
Chapter 3: Technology Adoption and Diffusion
Chapter 4: Sources of Innovation
Chapter 5: Selecting Innovation Projects
Chapter 6: Customer Needs
Chapter 7: Product Development
Chapter 8: Patents
Chapter 9: Trade Secrets, Trademarks, and Copyrights
Chapter 10: Capturing Value from Innovation
Chapter 11: Competitive Advantage in High Tech Industries
Chapter 12: Technical Standards
Chapter 13: Collaboration Strategies
Chapter 14: Strategy in Networked Industries
Chapter 15: Strategic Human Resource Management of Technical Professionals

Details

Erscheinungsjahr:	2013
Fachbereich:	Betriebswirtschaft
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	388 S.
ISBN-13:	9781292040325
ISBN-10:	1292040327
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Shane, Scott Shane, Scott A.
Auflage:	1. Auflage
Hersteller:	Pearson Pearson Business Pearson Education Limited
Verantwortliche Person für die EU:	Pearson Studium im Verlag Pearson Benelux B.V. Zweigniederla, Sankt-Martin-Str. 82, D-81541 München, buchhandel@pearson.com
Maße:	276 x 216 x 21 mm
Von/Mit:	Scott Shane (u. a.)
Erscheinungsdatum:	01.11.2013
Gewicht:	0,96 kg