Al Ries: The 22 Immutable Laws Of Marketing

Cover: 9781861976109 | The 22 Immutable Laws Of Marketing | Al Ries (u. a.) | Taschenbuch

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Sprache: Englisch

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Beschreibung

Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.

Über den Autor

Jack Trout runs a marketing consulting firm in Greenwich, Connecticut with Al Ries. They are the authors of the bestsellers Positioning, Marketing Warfare, Bottom-Up Marketing and Focus.

Erscheinungsjahr:	1994
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781861976109
ISBN-10:	1861976100
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Ries, Al Trout, Jack
Auflage:	Main
Hersteller:	Profile Books Ltd
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	197 x 129 x 15 mm
Von/Mit:	Al Ries (u. a.)
Erscheinungsdatum:	24.10.1994
Gewicht:	0,119 kg