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Beschreibung
The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.
The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.
Über den Autor
Robert S. Kaplan is the Arthur Lowes Dickinson Professor of Accounting at the Harvard Business School. David P. Norton is the president of Renaissance Solutions, Inc. They are the authors of three seminal Harvard Business Review articles on the Balanced Scorecard.
Inhaltsverzeichnis
Preface

1. Measurement and Management in the Information Age

2. Why Does Business Need a Balanced Scorecard?

Part One-Measuring Business Strategy

3. Financial Perspective

4. Customer Perspective

5. Internal-Business-Process Perspective

6. Learning and Growth Perspective

7. Linking Balanced Scorecard Measures to Your Strategy

8. Structure and Strategy

Part Two-Managing Business Strategy

9. Achieving Strategic Alignment: From Top to Bottom

10. Targets, Resource Allocation, Initiatives, and Budgets

11. Feedback and the Strategic Learning Process

12. Implementing a Balanced Scorecard Management Program

Appendix: Building a Balanced Scorecard

Index

About the Authors

Details
Erscheinungsjahr: 1996
Fachbereich: Management
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9780875846514
ISBN-10: 0875846513
Sprache: Englisch
Einband: Gebunden
Autor: Kaplan, Robert S
Norton, David P
Hersteller: Harvard Business Review Press
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 244 x 166 x 29 mm
Von/Mit: Robert S Kaplan (u. a.)
Erscheinungsdatum: 01.09.1996
Gewicht: 0,649 kg
Artikel-ID: 101085085

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