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The Birth of a Brand
Taschenbuch von Brian Smith
Sprache: Englisch

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Beschreibung
From baby steps to giant leaps, let Brian Smith, entrepreneurial guru and founder of UGG, mentor and teach you the secret to successful brand creation.

“You can’t give birth to adults,” writes Ugg founder Brian Smith. “The same thinking applies to creating a business.”

Before UGG became one of America’s most beloved brands, lifelong surfer Brian Smith was leading a life of quiet desperation as an accountant. Then one day, the overwhelming feeling that he’d missed the starting gun to life hit him over the head like a tidal wave, so he pulled himself up by his bootstraps and got to work. What came next was the adventure of a lifetime that turned a pair of sheepskin boots into an international phenom and brand.

Now Brian is sharing how he got it done. Using the wisdom of hindsight, he reveals the clear business practices and spiritual truths that he discovered and honed along his path to success. Written with refreshing candor and camaraderie, seasoned with time-worn knowledge and perspective, The Birth of a Brand is for anyone interested a joyful, genuine, spiritual life while and still be wildly successful in their professional life at the same time.

In business, just as in life, we have to crawl before we can leap into success. The worst thing to do is stand still.
From baby steps to giant leaps, let Brian Smith, entrepreneurial guru and founder of UGG, mentor and teach you the secret to successful brand creation.

“You can’t give birth to adults,” writes Ugg founder Brian Smith. “The same thinking applies to creating a business.”

Before UGG became one of America’s most beloved brands, lifelong surfer Brian Smith was leading a life of quiet desperation as an accountant. Then one day, the overwhelming feeling that he’d missed the starting gun to life hit him over the head like a tidal wave, so he pulled himself up by his bootstraps and got to work. What came next was the adventure of a lifetime that turned a pair of sheepskin boots into an international phenom and brand.

Now Brian is sharing how he got it done. Using the wisdom of hindsight, he reveals the clear business practices and spiritual truths that he discovered and honed along his path to success. Written with refreshing candor and camaraderie, seasoned with time-worn knowledge and perspective, The Birth of a Brand is for anyone interested a joyful, genuine, spiritual life while and still be wildly successful in their professional life at the same time.

In business, just as in life, we have to crawl before we can leap into success. The worst thing to do is stand still.
Über den Autor
Brian Smith was born in Australia, where he developed his love of surfing. A chartered accountant, he studied at the UCLA Graduate School of Management, and with [...] of start-up money, he founded UGG Imports to bring sheepskin footwear to America. After seventeen years, as sales reached [...] million, he sold the business to Deckers Outdoor Corporation. The UGG brand has since exceeded $1 billion of international sales several times over. A passionate innovator and entrepreneur, Brian is one of the most sought after business leaders in the country today. As a media guest and inspiring speaker, he is committed to teaching his breakthrough business strategies to entrepreneurs and translating personal vision and spirituality into company culture. Brian spends his time with family and friends in Southern California, still surfs, plays golf, and attempts to improve the planet a little every day.
Details
Erscheinungsjahr: 2018
Fachbereich: Wirtschaftsratgeber
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781582705385
ISBN-10: 1582705380
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Smith, Brian
Hersteller: Beyond Words
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 228 x 151 x 22 mm
Von/Mit: Brian Smith
Erscheinungsdatum: 12.09.2018
Gewicht: 0,353 kg
Artikel-ID: 132638939
Über den Autor
Brian Smith was born in Australia, where he developed his love of surfing. A chartered accountant, he studied at the UCLA Graduate School of Management, and with [...] of start-up money, he founded UGG Imports to bring sheepskin footwear to America. After seventeen years, as sales reached [...] million, he sold the business to Deckers Outdoor Corporation. The UGG brand has since exceeded $1 billion of international sales several times over. A passionate innovator and entrepreneur, Brian is one of the most sought after business leaders in the country today. As a media guest and inspiring speaker, he is committed to teaching his breakthrough business strategies to entrepreneurs and translating personal vision and spirituality into company culture. Brian spends his time with family and friends in Southern California, still surfs, plays golf, and attempts to improve the planet a little every day.
Details
Erscheinungsjahr: 2018
Fachbereich: Wirtschaftsratgeber
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781582705385
ISBN-10: 1582705380
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Smith, Brian
Hersteller: Beyond Words
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 228 x 151 x 22 mm
Von/Mit: Brian Smith
Erscheinungsdatum: 12.09.2018
Gewicht: 0,353 kg
Artikel-ID: 132638939
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