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Sprache:
Englisch
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Beschreibung
Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands.
Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands.
Über den Autor
JEFF SWYSTUN is Global Director of Interbrand, the world's leading branding consultancy, which has worked with leading global brands. The book contains contributions from branding experts at Interbrand.
Inhaltsverzeichnis
Contains an A-Z guide to brand terms, processes and best practices.
Details
| Erscheinungsjahr: | 2006 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: |
vi
141 S. |
| ISBN-13: | 9781403998095 |
| ISBN-10: | 1403998094 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Interbrand |
| Auflage: | 2007 edition |
| Hersteller: |
Palgrave Macmillan
Palgrave MacMillan UK |
| Verantwortliche Person für die EU: | Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com |
| Maße: | 266 x 230 x 14 mm |
| Von/Mit: | Interbrand |
| Erscheinungsdatum: | 19.09.2006 |
| Gewicht: | 0,584 kg |
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