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Cover: 9780521322829 | The Business of Research | Margaret B. W. Graham | Buch | Englisch
Rückseite: 9780521322829 | The Business of Research | Margaret B. W. Graham | Buch | Englisch
Cover: 9780521322829 | The Business of Research | Margaret B. W. Graham | Buch | Englisch
Rückseite: 9780521322829 | The Business of Research | Margaret B. W. Graham | Buch | Englisch
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The Business of Research
Buch von Margaret B. W. Graham
Sprache: Englisch

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Beschreibung
The story of the RCA VideoDisc is a rare inside look at a company and the way it conducts the complex process of science-based innovation. The author examines how RCA shaped a sophisticated consumer electronics technology in a research and development effort that spanned fifteen years. We see how the company's history, its structure, its technical capability, and its competition all influenced the choices that were made in moving VideoDisc from laboratory to development group to market, and ultimately to withdrawal from the marketplace. Published in hardcover as RCA and the VideoDisc.
The story of the RCA VideoDisc is a rare inside look at a company and the way it conducts the complex process of science-based innovation. The author examines how RCA shaped a sophisticated consumer electronics technology in a research and development effort that spanned fifteen years. We see how the company's history, its structure, its technical capability, and its competition all influenced the choices that were made in moving VideoDisc from laboratory to development group to market, and ultimately to withdrawal from the marketplace. Published in hardcover as RCA and the VideoDisc.
Inhaltsverzeichnis
Editors' preface; Preface and acknowledgements; Introduction; 1. Selectavision VideoDisc: opportunity and risk; 2. David Sarnoff: industrial entrepreneur; 3. Research as prime mover; 4. Laboratory as entrepreneur: videoplayer research begins; 5. Selectavision Holotape: RCA's professional innovation; 6. Everything ventured; 7. All in the family; 8. VideoDisc in the public eye; 9. RCA's 'Manhattan Project'; 10. On the market; 11. Managing R&D: lessons from RCA; Appendix; Notes; Index.
Details
Erscheinungsjahr: 2015
Fachbereich: Volkswirtschaft
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9780521322829
ISBN-10: 0521322820
Sprache: Englisch
Einband: Gebunden
Autor: Graham, Margaret B. W.
Redaktion: Galambos, Louis
Gallmam, Robert
Hersteller: Cambridge University Press
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 235 x 157 x 21 mm
Von/Mit: Margaret B. W. Graham
Erscheinungsdatum: 23.03.2015
Gewicht: 0,6 kg
Artikel-ID: 104848488
Inhaltsverzeichnis
Editors' preface; Preface and acknowledgements; Introduction; 1. Selectavision VideoDisc: opportunity and risk; 2. David Sarnoff: industrial entrepreneur; 3. Research as prime mover; 4. Laboratory as entrepreneur: videoplayer research begins; 5. Selectavision Holotape: RCA's professional innovation; 6. Everything ventured; 7. All in the family; 8. VideoDisc in the public eye; 9. RCA's 'Manhattan Project'; 10. On the market; 11. Managing R&D: lessons from RCA; Appendix; Notes; Index.
Details
Erscheinungsjahr: 2015
Fachbereich: Volkswirtschaft
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9780521322829
ISBN-10: 0521322820
Sprache: Englisch
Einband: Gebunden
Autor: Graham, Margaret B. W.
Redaktion: Galambos, Louis
Gallmam, Robert
Hersteller: Cambridge University Press
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 235 x 157 x 21 mm
Von/Mit: Margaret B. W. Graham
Erscheinungsdatum: 23.03.2015
Gewicht: 0,6 kg
Artikel-ID: 104848488
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