Kevin Chesters: The Creative Nudge

Cover: 9781786279002 | The Creative Nudge | Simple Steps to Help You Think Differently | Buch

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Sprache: Englisch

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Beschreibung

Creative thinking is something everyone can do. It's a way of looking at the world afresh, doing new things in new ways, taking risks. With The Creative Nudge, use "nudge theory" to unleash your innate originality. A new behavioral science that reveals how small actions can have big impacts on our thinking, nudge theory powers this book. Using simple behavior changes, retrain your brain and live a more creative and rewarding life.

Über den Autor

Advertising creative director Mick Mahoney has won many accolades including the Cannes Grand Prix. Mick's strategic partner, Kevin Chesters, has led creative strategy at advertising agencies including Ogilvy, Saatchi & Saatchi and Wieden & Kennedy. They are partners in a communications consultancy in London, Harbour Collective.

Mick's strategic partner, Kevin Chesters, has led creative strategy at advertising agencies including Ogilvy, Saatchi & Saatchi and Wieden & Kennedy. They are partners in a communications consultancy in London, Harbour Collective.

Details

Erscheinungsjahr:	2021
Fachbereich:	Management
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	128 S.
ISBN-13:	9781786279002
ISBN-10:	1786279002
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Chesters, Kevin Mahoney, Mick
Hersteller:	Quercus Publishing Laurence King Publishing
Verantwortliche Person für die EU:	Hachette UK, Hachette Ireland, 8 Castlecourt Centre, ?-D15 XTP3 Dublin 15, info@hbgi.ie
Maße:	212 x 136 x 16 mm
Von/Mit:	Kevin Chesters (u. a.)
Erscheinungsdatum:	16.09.2021
Gewicht:	0,322 kg