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Praise for THE DATA HERO PLAYBOOK
"In The Data Hero Playbook, Malcolm Hawker offers a timely and insightful guide for data leaders navigating the complexities of AI, transformation, and culture change. His message aligns closely with what I've long championed - treating data as an economic asset, fostering a growth mindset, and putting the customer at the center."
-BILL SCHMARZO, The Dean of Big Data and Author of Big Data: Understanding How Data Powers Big Business
"Malcolm Hawker's The Data Hero Playbook unveils the essential truths behind achieving impactful results with data. Drawing from insights gathered through thousands of discussions with leaders in the data and AI realm, Hawker's work is distinguished by its practical approach rooted in real-world observations."
-PIETHEIN STRENGHOLT, Former CDO of Microsoft Netherlands and Author of Data Management at Scale and Building Medallion Architectures
"Malcolm Hawker's The Data Hero Playbook is the book I wish every data leader would read, especially those stuck in reactive cycles and legacy mindsets. This book is what happens when a battle-tested data leader gets fed up and decides to hand you the honest no-bs harsh truth of why so many CDOs and data professionals struggle. Not because of lack of tools or frameworks, but because of limiting beliefs, disconnection from customers, and a failure to frame data work around business value."
-DR. JUAN SEQUEDA, Principal Scientist and Head of AI Lab at [...] and Co-Author of Designing and Building Enterprise Knowledge Graphs
"Malcolm Hawker delivers a message every data leader needs to hear: if you want better outcomes, you don't need more dashboards - you need a better mindset. If you're ready to move from confusion to confidence, from noise to narrative, this is your playbook."
-SCOTT TAYLOR, The Data Whisperer, Principal Consultant at MetaMeta Consulting, and Author of Telling Your Data Story: Data Storytelling for Data Management
"Few people have spent more time with more CDO's across more types of organizations than Malcolm Hawker. Drawing on this experience, witnessing the systemic struggles to deliver value ... he has been able to synthesize root cause and the remedy. A cookbook even. The Data Hero Playbook presents all the ingredients CDOs need to be successful."
-JEFF JONAS, CEO and Founder of Senzing
"Malcolm's honest and proactive approach defies conventional wisdom that hinders true data leadership, presenting a compelling argument for innovation, agility, and a customer-centric way of thinking. The book's logical progression, going from the origin story of data heroes, to defying anti-hero mindsets, to encouraging agility and value-driven practices, provides an inspiring roadmap to unlocking the Data Hero within."
-DR. JOE PEREZ, Author of From Numbers to Narratives that Transform Businesses: Harnessing the Power of Data Visualization
Praise for THE DATA HERO PLAYBOOK
"In The Data Hero Playbook, Malcolm Hawker offers a timely and insightful guide for data leaders navigating the complexities of AI, transformation, and culture change. His message aligns closely with what I've long championed - treating data as an economic asset, fostering a growth mindset, and putting the customer at the center."
-BILL SCHMARZO, The Dean of Big Data and Author of Big Data: Understanding How Data Powers Big Business
"Malcolm Hawker's The Data Hero Playbook unveils the essential truths behind achieving impactful results with data. Drawing from insights gathered through thousands of discussions with leaders in the data and AI realm, Hawker's work is distinguished by its practical approach rooted in real-world observations."
-PIETHEIN STRENGHOLT, Former CDO of Microsoft Netherlands and Author of Data Management at Scale and Building Medallion Architectures
"Malcolm Hawker's The Data Hero Playbook is the book I wish every data leader would read, especially those stuck in reactive cycles and legacy mindsets. This book is what happens when a battle-tested data leader gets fed up and decides to hand you the honest no-bs harsh truth of why so many CDOs and data professionals struggle. Not because of lack of tools or frameworks, but because of limiting beliefs, disconnection from customers, and a failure to frame data work around business value."
-DR. JUAN SEQUEDA, Principal Scientist and Head of AI Lab at [...] and Co-Author of Designing and Building Enterprise Knowledge Graphs
"Malcolm Hawker delivers a message every data leader needs to hear: if you want better outcomes, you don't need more dashboards - you need a better mindset. If you're ready to move from confusion to confidence, from noise to narrative, this is your playbook."
-SCOTT TAYLOR, The Data Whisperer, Principal Consultant at MetaMeta Consulting, and Author of Telling Your Data Story: Data Storytelling for Data Management
"Few people have spent more time with more CDO's across more types of organizations than Malcolm Hawker. Drawing on this experience, witnessing the systemic struggles to deliver value ... he has been able to synthesize root cause and the remedy. A cookbook even. The Data Hero Playbook presents all the ingredients CDOs need to be successful."
-JEFF JONAS, CEO and Founder of Senzing
"Malcolm's honest and proactive approach defies conventional wisdom that hinders true data leadership, presenting a compelling argument for innovation, agility, and a customer-centric way of thinking. The book's logical progression, going from the origin story of data heroes, to defying anti-hero mindsets, to encouraging agility and value-driven practices, provides an inspiring roadmap to unlocking the Data Hero within."
-DR. JOE PEREZ, Author of From Numbers to Narratives that Transform Businesses: Harnessing the Power of Data Visualization
MALCOLM HAWKER is a data strategy and management leader with over 25 years' experience in the industry. He has authored industry-defining research and has consulted to some of the world's largest businesses on their data and analytics strategies. He's a frequent public speaker on data and analytics best practices.
Introduction xv
Chapter 1: The Data Hero Origin Story 1
Chapter 2: The Data Hero Superpower: A Positive Mindset 17
What's a Mindset? 17
Mindset and Corporate Culture 21
Traits of a Positive Mindset and Acts of Data Heroism 24
Adaptability and Willingness to Change 25
Resiliency 27
Innovation and Risk-Taking, Reduced Fear of Failure 30
Open to Feedback and Criticism 34
Seeks Opportunities to Collaborate 36
Chapter 3: The Anti-hero: Limiting Mindsets 41
All-or-Nothing Thinking 42
Lack of Accountability 45
Blaming Others 49
Avoid Challenges, Reluctance to Take Risks 52
Embrace the Status Quo, Resist Change 56
Failure to See Positive Intent 59
Chapter 4: The Wrath of the Anti-hero in Data and Analytics 63
The Unwillingness to Quantify the Value of Data 64
Data Literacy and Blaming Customers for Product Failures 69
Extreme Forms of "Data First" or "Data Driven" 76
Data Culture Is a Dependency to Deliver Value and Is Somebody Else's Problem 80
Garbage In, Garbage Out 83
Seeing Negative Intentions in Others 88
Deterministic, "All-or-Nothing" Thinking in a Probabilistic World 96
Chapter 5: Reinforcement Mechanisms in Data and Analytics 103
Market Realities 105
Information Technology Ecosystem Feedback Loop 105
Analyst Influences 112
Consultant Influences 120
Vendor Influences 128
Social Media Influences 133
Technology Influences 140
Chapter 6: Putting Your Customer at the Center of Everything You Do 147
Become Customer Driven, Not Data Driven 149
Focus on Customers and Their Business Processes, Not Technology 152
Assume Positive Intentions, Have Empathy 153
Better Aligned Incentives and Success Metrics 155
Proactive Engagement and Feedback Loops 157
Revisit Organizational Structures, Roles, and Responsibilities 158
Chapter 7: Integrating Product Management as a Discipline Within Data and Analytics Teams 163
The P&L North Star 165
Hire a Product Manager 167
Embrace User- and Customer-Centric Design Methodologies 169
Hire a Value Engineer and Measure the Cost and Benefit of Everything 172
Implement a "Go to Market" Function; Repackage Governance and Literacy 178
Changing Your Data Governance Function to a Customer Enablement Function 179
Changing a Data Literacy Focus to a Customer Training Function 183
Separate Data Management from Data Product Management (and GTM) 185
Evolve Your Organization Toward Customer and Product Centricity 187
Data Supply Chain Management 189
Data Product Manufacturing (or Development) 189
Data Product Management and PMO 190
Finance, Planning, and Analysis 192
Chapter 8: Embrace Agility and a Relentless Focus on Value Delivery 195
The Data Strategy MVP 196
Success Metrics/Business Cases 199
Scope, Approach, and Roadmap 201
The Data Governance Model 203
The Data and Analytics Organizational Model 205
D&A Product Management 206
Technology and Infrastructure 208
Wash, Rinse, and Repeat 210
Chapter 9: Look Inward Before Looking Outward 215
Be Humble 216
Embrace Critical Thinking 219
Lead by Example 221
Make Room for Failure 228
Be Practical 232
Chapter 10: Looking Forward 235
Natively Digital 235
Data and AI Haves and Have-Nots 240
DataOps and the Convergence of Data and Product Functions 241
Data Monetization and Widespread Data Sharing 243
Data Consortiums and Governance Networks 246
Data Sustainability 249
Data as an Asset 254
In Closing 256
Index 259
Erscheinungsjahr: | 2025 |
---|---|
Genre: | Importe, Informatik |
Rubrik: | Naturwissenschaften & Technik |
Medium: | Buch |
Inhalt: | Einband - fest (Hardcover) |
ISBN-13: | 9781394310647 |
ISBN-10: | 1394310641 |
Sprache: | Englisch |
Einband: | Gebunden |
Autor: | Hawker, Malcolm |
Hersteller: | Wiley |
Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
Maße: | 231 x 157 x 20 mm |
Von/Mit: | Malcolm Hawker |
Erscheinungsdatum: | 02.07.2025 |
Gewicht: | 0,522 kg |
MALCOLM HAWKER is a data strategy and management leader with over 25 years' experience in the industry. He has authored industry-defining research and has consulted to some of the world's largest businesses on their data and analytics strategies. He's a frequent public speaker on data and analytics best practices.
Introduction xv
Chapter 1: The Data Hero Origin Story 1
Chapter 2: The Data Hero Superpower: A Positive Mindset 17
What's a Mindset? 17
Mindset and Corporate Culture 21
Traits of a Positive Mindset and Acts of Data Heroism 24
Adaptability and Willingness to Change 25
Resiliency 27
Innovation and Risk-Taking, Reduced Fear of Failure 30
Open to Feedback and Criticism 34
Seeks Opportunities to Collaborate 36
Chapter 3: The Anti-hero: Limiting Mindsets 41
All-or-Nothing Thinking 42
Lack of Accountability 45
Blaming Others 49
Avoid Challenges, Reluctance to Take Risks 52
Embrace the Status Quo, Resist Change 56
Failure to See Positive Intent 59
Chapter 4: The Wrath of the Anti-hero in Data and Analytics 63
The Unwillingness to Quantify the Value of Data 64
Data Literacy and Blaming Customers for Product Failures 69
Extreme Forms of "Data First" or "Data Driven" 76
Data Culture Is a Dependency to Deliver Value and Is Somebody Else's Problem 80
Garbage In, Garbage Out 83
Seeing Negative Intentions in Others 88
Deterministic, "All-or-Nothing" Thinking in a Probabilistic World 96
Chapter 5: Reinforcement Mechanisms in Data and Analytics 103
Market Realities 105
Information Technology Ecosystem Feedback Loop 105
Analyst Influences 112
Consultant Influences 120
Vendor Influences 128
Social Media Influences 133
Technology Influences 140
Chapter 6: Putting Your Customer at the Center of Everything You Do 147
Become Customer Driven, Not Data Driven 149
Focus on Customers and Their Business Processes, Not Technology 152
Assume Positive Intentions, Have Empathy 153
Better Aligned Incentives and Success Metrics 155
Proactive Engagement and Feedback Loops 157
Revisit Organizational Structures, Roles, and Responsibilities 158
Chapter 7: Integrating Product Management as a Discipline Within Data and Analytics Teams 163
The P&L North Star 165
Hire a Product Manager 167
Embrace User- and Customer-Centric Design Methodologies 169
Hire a Value Engineer and Measure the Cost and Benefit of Everything 172
Implement a "Go to Market" Function; Repackage Governance and Literacy 178
Changing Your Data Governance Function to a Customer Enablement Function 179
Changing a Data Literacy Focus to a Customer Training Function 183
Separate Data Management from Data Product Management (and GTM) 185
Evolve Your Organization Toward Customer and Product Centricity 187
Data Supply Chain Management 189
Data Product Manufacturing (or Development) 189
Data Product Management and PMO 190
Finance, Planning, and Analysis 192
Chapter 8: Embrace Agility and a Relentless Focus on Value Delivery 195
The Data Strategy MVP 196
Success Metrics/Business Cases 199
Scope, Approach, and Roadmap 201
The Data Governance Model 203
The Data and Analytics Organizational Model 205
D&A Product Management 206
Technology and Infrastructure 208
Wash, Rinse, and Repeat 210
Chapter 9: Look Inward Before Looking Outward 215
Be Humble 216
Embrace Critical Thinking 219
Lead by Example 221
Make Room for Failure 228
Be Practical 232
Chapter 10: Looking Forward 235
Natively Digital 235
Data and AI Haves and Have-Nots 240
DataOps and the Convergence of Data and Product Functions 241
Data Monetization and Widespread Data Sharing 243
Data Consortiums and Governance Networks 246
Data Sustainability 249
Data as an Asset 254
In Closing 256
Index 259
Erscheinungsjahr: | 2025 |
---|---|
Genre: | Importe, Informatik |
Rubrik: | Naturwissenschaften & Technik |
Medium: | Buch |
Inhalt: | Einband - fest (Hardcover) |
ISBN-13: | 9781394310647 |
ISBN-10: | 1394310641 |
Sprache: | Englisch |
Einband: | Gebunden |
Autor: | Hawker, Malcolm |
Hersteller: | Wiley |
Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
Maße: | 231 x 157 x 20 mm |
Von/Mit: | Malcolm Hawker |
Erscheinungsdatum: | 02.07.2025 |
Gewicht: | 0,522 kg |