Costas Papaikonomou: The Disruption Fallacy

Cover: 9789465204383 | The Disruption Fallacy | Costas Papaikonomou | Taschenbuch | Englisch

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Sprache: Englisch

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Beschreibung

Disruption is the business world's favorite buzzword, but innovation veteran Costas Papaikonomou calls it a costly fallacy. In his provocative new book, The Disruption Fallacy, he argues that meaningful progress doesn't come from smashing the system-it comes from working smarter with what's already there. Aimed at business leaders and particularly manufacturers of everyday consumer goods, this is a wake-up call for an industry drowning in hype.
Papaikonomou, co-founder of Happen Group-a global innovation agency that delivered over $5 billion in revenue growth for clients before its 2019 sale to Accenture-draws on 30 years of hands-on experience and hundreds of successful product launches. From supermarket staples to industrial flops, he's seen it all. His verdict? "Innovation is a tool, not a goal. Disruption is often just noise that distracts from real results."
With sharp wit and battle-tested insights, The Disruption Fallacy dismantles the obsession with "move fast and break things." Papaikonomou offers a better way: practical, low-risk innovation that leverages existing production assets.

Erscheinungsjahr:	2025
Fachbereich:	Management
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
ISBN-13:	9789465204383
ISBN-10:	9465204382
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Costas Papaikonomou
Hersteller:	Brave New Books
Verantwortliche Person für die EU:	preigu GmbH & Co. KG, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße:	215 x 135 x 10 mm
Von/Mit:	Costas Papaikonomou
Erscheinungsdatum:	19.05.2025
Gewicht:	0,216 kg