'Lawrence Lam provides a clear framework for evaluating management teams by highlighting the traits that make great founders successful. The Founder Effect is a must-read for anyone looking to understand what sets top leadership apart.'
-Chip Wilson, Founder of Lululemon

DISCOVER THE PSYCHOLOGICAL BLUEPRINT BEHIND FOUNDER-LED SUCCESS

What makes founder-led companies excel where others fall short? What are the secrets to sound, lucrative decision-making? And how can you analyse executive and company performance for smarter investing - as a leader or a shareholder? In The Founder Effect, author Lawrence Lam - a seasoned investor, entrepreneur and strategist - delivers a unique approach to business psychology, supported by the rigour of a proven framework that delivers real results.

Through captivating case studies from some of the world's top brands, The Founder Effect presents a compelling three-pillar framework to evaluate a company's track record, decipher executive motivation and separate true progress from marketing spin.

You'll learn to:

• identify executive teams with a sixth sense for high-stakes decisions
• spot companies poised for exponential growth
• uncover the secret to igniting true psychological ownership within leadership
• build an organisation that amplifies management's impact at every level
• design scalable company structures that magnify productivity as they grow.

A must-read for entrepreneurs, founders, investors and board members, The Founder Effect is your personal handbook for understanding the magic formula that generates success within a company.