The Future of Luxury Customer Experience –...

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Sprache: Englisch

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Beschreibung

Section - ONE: Adapting to the Changing Luxury Landscape; Chapter - 01: Going Global Whilst Staying Local; Chapter - 02: Reimagining the Supply Chain; Chapter - 03: Embracing Social Responsibility and Inclusivity; Chapter - 04: Building Brand Equity Through Authenticity; Chapter - 05: Becoming Truly Omnichannel; Chapter - 06: Strategic Collaboration Across Industries; Section - TWO: Using Data and Tech to Build and Personalize Relationships; Chapter - 07: Building a 360° View of the Customer; Chapter - 08: Privacy and Customer Relationship Management; Chapter - 09: Building a Personalized Relationship; Chapter - 10: The Store of the Future: Offline vs Online presence; Section - THREE: Best-Practice Customer Relationship Management for Experience and Engagement; Chapter - 11: How Luxury Customer Experience Can Support Brand Awareness; Chapter - 12: How to Optimize Spend and Evaluate Success

Details

Erscheinungsjahr:	2024
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781398615458
ISBN-10:	1398615455
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Gabriella Lojacono Guido Tirone
Hersteller:	John Wiley & Sons
Verantwortliche Person für die EU:	preigu GmbH & Co. KG, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße:	233 x 157 x 22 mm
Von/Mit:	Gabriella Lojacono (u. a.)
Erscheinungsdatum:	03.08.2024
Gewicht:	0,52 kg