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Knowing where to spend your marketing dollars was a lot easier in the days when the choices were commercials, magazines, and billboards. Now, life in twenty-first-century America has become one gigantic 24/7 commercial with no limit of ways to get your brand in front of your customers. Has marketing become just a game of throwing darts in the dark, or is it still possible to effectively target your audience?
Using a simple cookbook model, the book helps you identify the ingredients missing from their current marketing activities, select the right strategies and tools from a menu of options, and create a completely customized action plan that can be fully implemented in only 28 days!
In Get Clients Now!, you will learn: How to choose the best marketing tactics for their situation and personality
Hands-on approaches for replacing unproductive cold-calling with the power of relationship marketing
Proven and effective online networking and prospecting, social media, and internet marketing strategies
Advice on integrating online and offline tactics
Tips for dealing with fear, resistance, and procrastination
Now in its third edition, Get Clients Now! has been updated with worksheets, exercises, all-new examples, and tried-and-true marketing practices for reaching new clients. Stop throwing a hundred fishing poles out into the vast ocean. Instead, learn where to most effectively take the net and scoop up your customers!
Knowing where to spend your marketing dollars was a lot easier in the days when the choices were commercials, magazines, and billboards. Now, life in twenty-first-century America has become one gigantic 24/7 commercial with no limit of ways to get your brand in front of your customers. Has marketing become just a game of throwing darts in the dark, or is it still possible to effectively target your audience?
Using a simple cookbook model, the book helps you identify the ingredients missing from their current marketing activities, select the right strategies and tools from a menu of options, and create a completely customized action plan that can be fully implemented in only 28 days!
In Get Clients Now!, you will learn: How to choose the best marketing tactics for their situation and personality
Hands-on approaches for replacing unproductive cold-calling with the power of relationship marketing
Proven and effective online networking and prospecting, social media, and internet marketing strategies
Advice on integrating online and offline tactics
Tips for dealing with fear, resistance, and procrastination
Now in its third edition, Get Clients Now! has been updated with worksheets, exercises, all-new examples, and tried-and-true marketing practices for reaching new clients. Stop throwing a hundred fishing poles out into the vast ocean. Instead, learn where to most effectively take the net and scoop up your customers!
Foreword by Jay Conrad Levinson
Acknowledgments
Introduction
PART I: THE SETUP
Chapter 1: What Really Works? Effective Marketing Strategies
Chapter 2: Where Do You Start? The Marketing and
Sales Cycle
Chapter 3: Where Are You Headed? Setting Your Sales and
Marketing Goal
PART II: THE SYSTEM
Chapter 4: What's Stopping You? Selecting Your Success
Ingredients
Chapter 5: Here's What to Do: Choosing from the Action
Plan Menu
Chapter 6: You're Ready . . . Let's Go! Putting the System
into Action
PART III: THE STRATEGIES
Chapter 7: Filling the Pipeline: When You Don't Know Enough
People to Contact
Chapter 8: Following Up: When You Know Plenty of People but
You're Not Contacting Them
Chapter 9: Having Sales Conversations: When You're
Contacting People but Not Getting a
Chance to Sell
Chapter 10: Closing Sales: When You're Having Sales
Conversations but Not Getting Sales
Index
| Empfohlen (von): | 18 |
|---|---|
| Erscheinungsjahr: | 2013 |
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780814432457 |
| ISBN-10: | 081443245X |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Hayden, C. |
| Auflage: | Third Edition |
| Hersteller: | AMACOM |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 254 x 178 x 15 mm |
| Von/Mit: | C. Hayden |
| Erscheinungsdatum: | 08.05.2013 |
| Gewicht: | 0,521 kg |
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