E. Williams: The Green Giants | Taschenbuch

Cover: 9781400242641 | The Green Giants | E. Williams | Taschenbuch | Kartoniert / Broschiert

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Sprache: Englisch

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Beschreibung

What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common--besides achieving enormous success with revenue in the tens of billions? They are doing it all while holding to their convictions of implementing sustainable principles that help consumers live better lives. But they aren't the only ones. Green Giants examines nine companies--including Chipotle, Toyota, Unilever, Tesla, General Electric, and more--who have established the blueprint for sustainable success that anyone can follow. Author Freya Williams, an early pioneer of the modern sustainable business movement, discovered six factors responsible for the overwhelming success of these nine socially responsible companies: The Iconoclastic Leader
Disruptive Innovation
A Higher Purpose
Built In, Not Bolted On
Mainstream Appeal
New Behavioral Contract

Packed with eye-opening research, exclusive interviews, and enlightening examples, Green Giants serves as your blueprint for merging wild profitability with social responsibility.

Über den Autor

E. FREYA WILLIAMS advises organizations, including Coca Cola, Kraft, SAP, and the UN, on how to incorporate sustainability and social good into their brands. The co-founder of OgilvyEarth, she is now CEO of Futerra, North America, and also served as EVP of Business+Social Purpose at Edelman. Her expertise has been featured in Newsweek, The Financial Times, and on NPR.

Details

Empfohlen (von):	18
Erscheinungsjahr:	2022
Fachbereich:	Allgemeines
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781400242641
ISBN-10:	1400242649
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Williams, E.
Hersteller:	AMACOM
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	229 x 152 x 18 mm
Von/Mit:	E. Williams
Erscheinungsdatum:	06.09.2022
Gewicht:	0,474 kg