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Beschreibung
The Language of Content Strategy defines fifty-two terms that are central to the discipline of content strategy. A collaborative effort from fifty-two top content strategy practitioners, this collection of terms is presented both as a representation of the current state of an emerging profession and as a starting point for the evolution of that profession.

Each term has been defined by a contributor known for his or her depth of knowledge in that area of expertise. And each definition is accompanied by an essay that explains the importance of the term within the world of content strategy.

The Language of Content Strategy provides a starting place for conversations among content strategy practitioners and between practitioners and clients.
The Language of Content Strategy defines fifty-two terms that are central to the discipline of content strategy. A collaborative effort from fifty-two top content strategy practitioners, this collection of terms is presented both as a representation of the current state of an emerging profession and as a starting point for the evolution of that profession.

Each term has been defined by a contributor known for his or her depth of knowledge in that area of expertise. And each definition is accompanied by an essay that explains the importance of the term within the world of content strategy.

The Language of Content Strategy provides a starting place for conversations among content strategy practitioners and between practitioners and clients.
Details
Erscheinungsjahr: 2014
Genre: Importe, Informatik
Rubrik: Naturwissenschaften & Technik
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781937434342
ISBN-10: 1937434346
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Abel, Scott
Bailie, Rahel Anne
Redaktion: Abel, Scott
Hersteller: XML Press
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 216 x 140 x 8 mm
Von/Mit: Scott Abel (u. a.)
Erscheinungsdatum: 26.02.2014
Gewicht: 0,184 kg
Artikel-ID: 105439683