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For most, there's nothing easy about crafting a memorable story, let alone linking it to professional goals. However, material for stories and anecdotes that can be used for your professional success already surround you. To get people interested in and convinced by what you are saying, you need to tell an interesting story.
As the Founder and Chief Story Facilitator at Leadership Story Lab, a company that helps executives unlock the persuasive power of storytelling, Esther Choy teaches you how to mine your experience for simple narratives that will achieve your goals.
In Let the Story Do the Work, you can learn to: Capture attention
Engage your audience
Change minds
Inspire action
Pitch persuasively
When you find the perfect hook, structure your story according to its strengths, and deliver it at the right time in the right way, you'll see firsthand how easy it is to turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships.
For most, there's nothing easy about crafting a memorable story, let alone linking it to professional goals. However, material for stories and anecdotes that can be used for your professional success already surround you. To get people interested in and convinced by what you are saying, you need to tell an interesting story.
As the Founder and Chief Story Facilitator at Leadership Story Lab, a company that helps executives unlock the persuasive power of storytelling, Esther Choy teaches you how to mine your experience for simple narratives that will achieve your goals.
In Let the Story Do the Work, you can learn to: Capture attention
Engage your audience
Change minds
Inspire action
Pitch persuasively
When you find the perfect hook, structure your story according to its strengths, and deliver it at the right time in the right way, you'll see firsthand how easy it is to turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships.
Esther K. Choy is the CEO and Chief Story Facilitator at Leadership Story Lab, where she helps leaders across industries harness the power of story to build trust, ignite change, and inspire action. The author of Let the Story Do the Work and a top contributor to Forbes' Leadership Strategy channel, her work has also been featured in Harvard Business Review, the New York Times, and Entrepreneur magazine. Currently completing her MFA in Creative Writing at DePaul University, Esther blends business rigor with narrative craft to redefine leadership as an act of connection and transformation.
| Empfohlen (von): | 18 |
|---|---|
| Erscheinungsjahr: | 2023 |
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781400239702 |
| ISBN-10: | 1400239702 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Choy, Esther |
| Hersteller: | AMACOM |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 229 x 152 x 16 mm |
| Von/Mit: | Esther Choy |
| Erscheinungsdatum: | 17.01.2023 |
| Gewicht: | 0,424 kg |
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