John B. Dinsmore: The Marketing of Debt

Cover: 9781836626015 | The Marketing of Debt | How They Get You | John B. Dinsmore | Buch

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Sprache: Englisch

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Beschreibung

Topics include resisting temptation and refocusing on long-term goals, how money lenders hide pricing, partitioned pricing, drip pricing, the issue with status branded credit cards, and taking scientifically proven steps for making better financial decisions.

Über den Autor

John B. Dinsmore is a Professor of Marketing at Wright State University in Dayton, Ohio. At Wright State, Professor Dinsmore teaches a variety of courses including Digital Marketing, Strategy, and Creativity & Problem-Solving, garnering multiple teaching awards. He has provided executive training services to the United States Air Force and Speedway Corporation. His academic research primarily focuses on financial decision-making, methods of payment, and mobile applications, having been published in academic journals including Psychology & Marketing, Journal of Business Research, and International Journal of Research in Marketing. He was also a featured speaker at TEDx Dayton to discuss his research on financial decision-making.

Details

Erscheinungsjahr:	2025
Fachbereich:	Betriebswirtschaft
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781836626015
ISBN-10:	1836626010
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Dinsmore, John B.
Hersteller:	Emerald Publishing Limited
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	138 x 216 x 11 mm
Von/Mit:	John B. Dinsmore
Erscheinungsdatum:	03.06.2025
Gewicht:	0,208 kg