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Beschreibung
The lifeblood of your business is a constant flow of new accounts. . .no matter how much repeat business you get from loyal customers.
Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals.
With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most salespeople and executives, then provides tips to help you achieve the opposite results.
In New Sales. Simplified., you will learn how to: Identify a strategic list of genuine prospects
Draft a compelling, customer focused "sales story"
Perfect the proactive telephone call to get face to face with more prospects
Use email, voicemail, and social media to your advantage
Prepare for and structure a winning sales call
Make time in your calendar for business development activities

New Sales. Simplified. is about overcoming and even preventing buyers' anti salesperson reflex by establishing trust. This book will help you choose the right targets and build a winning plan to pursue them.
Named by Hubpot as a Top 20 Sales Book of All Time, this easy-to-follow guide will remove the mystery surrounding prospecting and have you ramping up for new business.
The lifeblood of your business is a constant flow of new accounts. . .no matter how much repeat business you get from loyal customers.
Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals.
With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most salespeople and executives, then provides tips to help you achieve the opposite results.
In New Sales. Simplified., you will learn how to: Identify a strategic list of genuine prospects
Draft a compelling, customer focused "sales story"
Perfect the proactive telephone call to get face to face with more prospects
Use email, voicemail, and social media to your advantage
Prepare for and structure a winning sales call
Make time in your calendar for business development activities

New Sales. Simplified. is about overcoming and even preventing buyers' anti salesperson reflex by establishing trust. This book will help you choose the right targets and build a winning plan to pursue them.
Named by Hubpot as a Top 20 Sales Book of All Time, this easy-to-follow guide will remove the mystery surrounding prospecting and have you ramping up for new business.
Über den Autor

Mike Weinberg loves sales! He is a consultant, coach, speaker, and bestselling author. His specialties are new business development and sales management, and he's on a mission to simplify sales and create high-performance salespeople and sales teams. Mike is known for his practical approach and for calling it like he sees it. He works with companies in all industries, ranging in size from a few million to many billions of dollars, and has spoken and consulted on five continents.

Inhaltsverzeichnis
Contents

Foreword by S. Anthony Iannarino

Acknowledgments

Introduction

Chapter 1: Sales Simplified and a Dose of Blunt Truth

Chapter 2: The "Not-So-Sweet 16” Reasons Salespeople Fail at New Business Development

Chapter 3: The Company's Responsibility for Sales Success

Chapter 4: A Simple Framework for Developing New Business

Chapter 5: Selecting Targets -- First for a Reason

Chapter 6: Our Sales Weapons: What's in the Arsenal?

Chapter 7: Your Most Important Sales Weapon

Chapter 8: Sharpening Your Sales Story

Chapter 9: Your Friend the Phone

Chapter 10: Mentally Preparing for the Face-to-Face Sales Call

Chapter 11: Structuring Winning Sales Calls

Chapter 12: Preventing the Buyer's Reflex Resistance to Salespeople

Chapter 13: I Thought I Was Supposed to Make a Presentation

Chapter 14: Planning and Executing the Attack

Chapter 15: Rants, Raves, and Reflections

Chapter 16: New Business Development Selling Is Not Complicated

Index

Details
Empfohlen (von): 18
Erscheinungsjahr: 2012
Fachbereich: Management
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780814431771
ISBN-10: 0814431771
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Weinberg, Mike
Hersteller: AMACOM
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 229 x 152 x 14 mm
Von/Mit: Mike Weinberg
Erscheinungsdatum: 04.09.2012
Gewicht: 0,357 kg
Artikel-ID: 106374962

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